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Brand Marketing Manager

2 months ago

Bengaluru, India Jobstronaut Full time

The client is looking at hiring a Brand Marketing Manager for their team at Noida.



**Job Overview:**


Client is seeking a creative and strategic Brand Marketing Manager to lead their brand marketing efforts. This role is pivotal in developing and executing brand strategies that will enhance client's market presence, drive customer engagement, and support their overall business objectives. The ideal candidate will have a strong background in brand management, marketing strategy, and a passion for creating compelling brand experiences.


**Key Responsibilities:**


- **Brand Strategy Development:** Develop and implement comprehensive brand strategies that align with company goals and resonate with target audiences.

- **Campaign Management:** Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.

- **Market Research:** Conduct market research and competitive analysis to identify trends, insights, and opportunities for brand growth and differentiation.

- **Creative Direction:** Collaborate with creative teams to develop brand assets, including content, visuals, and messaging that reflect our brand values and engage customers.

- **Brand Consistency:** Ensure brand consistency across all marketing materials and touchpoints, maintaining a cohesive brand identity.

- **Performance Tracking:** Monitor and analyze the performance of brand marketing initiatives, using data-driven insights to optimize strategies and achieve KPIs.

- **Cross-Functional Collaboration:** Work closely with sales, product development, and other departments to align brand strategies with business objectives and support overall company growth.

- **Budget Management:** Develop and manage brand marketing budgets, ensuring efficient allocation of resources and maximizing ROI.


**Qualifications:**


- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree or MBA is a plus.

- 5+ years of experience in brand marketing, with a proven track record of developing and executing successful brand strategies.

- Strong understanding of brand management principles, marketing tactics, and consumer behavior.

- Proficiency in digital marketing tools, social media platforms, and analytics software.

- Excellent project management skills, with the ability to manage multiple projects and deadlines effectively.

- Creative thinker with strong problem-solving skills and a keen eye for detail.

- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.