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Digital Marketing Associate

2 months ago

Bengaluru, India Dayananda Sagar University Full time

Dayananda Sagar University (DSU) is a part of Dayananda Sagar Institutions (DSI), which was founded in the 1960’s by visionary Educationist – the Late Sri Dayananda Sagar. Built on a strong

foundation - committed to take knowledge to the people, transforming today’s students into responsible citizens and professional leaders of tomorrow. Dayananda Sagar University (www.dsu.edu.in) came into existence by an Act of the Karnataka State in 2014 and has

charismatically built upon its immaculate legacy and is inspired by its own milestones - meeting the needs of quality higher education in this part of the world.

Job Title: Digital Marketing Associate - Brand Strategy

Location: Bangalore, Karnataka

Department: Marketing & Branding

Job Summary:

The Digital Marketing Associate - Brand Strategy will lead the efforts in building and maintaining the brand presence of the DSU Online degree program across various digital platforms. This role requires a creative mindset with a strong understanding of brand strategy, content marketing, and consumer engagement.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies to enhance the DSU Online degree program's market presence.
  • Manage and grow the university’s digital footprint through social media, content marketing, and online PR.
  • Collaborate with creative teams to produce high-quality marketing materials, including videos, blogs, and social media content.
  • Monitor and manage online reputation, responding to customer feedback and inquiries.
  • Analyze market trends and consumer behavior to adapt branding strategies.
  • Oversee and execute digital campaigns focused on brand awareness and engagement.
  • Track and report on key branding metrics and campaign performance.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred).
  • 3+ years of experience in digital marketing with a focus on branding and content marketing.
  • Strong portfolio demonstrating successful brand campaigns and content strategies.
  • Proficiency in social media management tools, content management systems, and analytics platforms.
  • Excellent writing, editing, and communication skills.
  • Creative thinking with the ability to develop innovative marketing ideas.

Preferred Skills:

  • Experience in the education sector or online learning platforms.
  • Certification in digital marketing, content marketing, or social media management.
  • Familiarity with video marketing and production tools.


To apply to the above-mentioned vacancies, please email your CV to careers@dsu.edu.in


Dated: 04-09-2024

Dr. D. PREMACHANDRA SAGAR,


PRO-CHANCELLOR