YourStory - Content Lead - The Bharat Project

3 days ago

Bengaluru, Karnataka, India iimjobs - MBA Jobs Full time

About The Bharat Project: The Bharat Project is YourStorys bold, mission-first initiative to create 1 million entrepreneurs from Tier 2, Tier 3, and rural India.

Through AI-driven co-pilots, education programs, grassroots startup challenges, documentary storytelling, and funding support, we are rewriting the future of Bharats entrepreneurial landscape.

At the heart of this movement lies powerful storytelling stories that spark aspiration, build trust, and drive action across Bharat.

About the Role:

As the Content Lead, you will own the end-to-end content strategy across platforms digital (social, YouTube, WhatsApp), owned (app, website,newsletters), and offline (events, bootcamps, community activations).

You will craft narratives, launch campaigns, amplify founder voices, simplify learning, and build Bharat's next generation of dreamers and starters.

This is a foundational leadership role blending creativity, strategy, execution, and Bharat-first thinking.

Key Responsibilities:

- Narrative Strategy: Define and own the master content narrative for Bharat Project aspiration, action, and impact across all touchpoints.

- Content Planning & Calendar Management: Build and manage an integrated content calendar across WhatsApp, Instagram, YouTube, LinkedIn, app modules, and offline formats.

- Storytelling: Lead discovery and production of Bharat entrepreneur stories, founder journeys, community success spotlights, and Idea Sparks case studies.

- Social Media Leadership: Scale Bharat Projects social presence through reels, carousels, shorts, memes, and regional storytelling strategies.

- Campaign Management: Conceptualize and execute thematic campaigns e.g., Hokar Nidar Shuru Kar challenges, Idea of the Month series, Shuru-kar OTT promotions.

- Content Ops & Distribution: Build systems for content creation, curation, translation (Hindi + other languages), publishing, and reporting.

- Team Building: Hire and lead a high-agility content team creators, writers, video editors, graphic designers, and regional content leads.

- Analytics and Insights: Track content performance, derive insights, iterate for reach, engagement, and community activation.

What Were Looking For:

- 5 years of experience leading content strategy in media, startups, edtech, social impact, or brand storytelling.

- Deep understanding of Bharat audiences Hindi-first, regional, mobile-first consumers.

- Strong creative instincts + structured planning ability.

- Hands-on experience with social platforms (Instagram, YouTube, WhatsApp, LinkedIn) and CMS tools.

- Ability to translate complex ideas into simple, human stories.

- Hindi proficiency mandatory; regional language capabilities a plus.

- High bias for action, storytelling obsession, love for grassroots entrepreneurship.

Bonus Points If You:

- Have built content brands or communities from scratch.

- Have experience with vernacular content marketing or influencer collaborations in Tier 23 India.

- Have worked across content formats text, video, UGC, events, podcasts.

Why Join Us?

- Mission-Driven Storytelling: Craft narratives that can change mindsets and futures across India.

- Zero to One Opportunity: Build Bharat Projects voice, presence, and platform impact from the ground up.

- High Autonomy Culture: Operate like a founder within a founder-led mission.

- Career Defining: Create Indias first truly Bharat-first content brand for entrepreneurship.

(ref:iimjobs.com)

  • Crafting Bharat's Entrepreneurial Future

    3 days ago

    Bengaluru, Karnataka, India beBeeEntrepreneurship Full time ₹ 20,00,000 - ₹ 25,00,000

    Content Strategy Lead - Entrepreneurship NarrativeWe are seeking a visionary Content Strategy Lead to spearhead our entrepreneurship narrative across diverse platforms, fostering aspiration and drive among Bharat's next generation of dreamers and starters.This pivotal role demands a deep understanding of Bharat audiences, with expertise in social media...

  • Bharat Natural Elements

    3 days ago

    Bengaluru, Karnataka, India Bharat Natural Elements Pvt Ltd. Full time

    Bharat Natural is a fast-growing sports infrastructure firm dedicated to building world-class sporting facilities across India. With a focus on quality, innovation, and sustainability, we deliver turnkey solutions for sports academies, schools, clubs, and public spaces. As we expand our footprint, we are looking for a capable and driven Manager - Accounts to...

  • Entrepreneurial Storyteller

    1 week ago

    Bengaluru, Karnataka, India beBeeLeadership Full time ₹ 25,00,000 - ₹ 30,00,000

    Lead Content Strategist - Entrepreneurship EcosystemThe Bharat Project is a bold initiative to create 1 million entrepreneurs from Tier 2, Tier 3, and rural India. We are rewriting the future of Bharats entrepreneurial landscape through AI-driven co-pilots, education programs, grassroots startup challenges, documentary storytelling, and funding support.The...

  • Real Estate Sales Manager

    5 days ago

    Bengaluru, Karnataka, India Myscaai Bharat Construction Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Role OverviewThe Sales Manager will be responsible for driving new client acquisition, building strong relationships with plot owners, investors, and high-net-worth individuals, and converting leads into contracts for premium residential construction projects. This role requires an entrepreneurial mindset, strong sales acumen, and the ability to represent...

  • Content Project Lead

    4 days ago

    Bengaluru, Karnataka, India beBeeProjectManager Full time ₹ 8,64,000 - ₹ 12,12,000

    Project ManagerOur organization seeks a highly skilled Project Manager with exceptional communication abilities and a deep understanding of content creation and quality assurance processes.About the RoleThe ideal candidate will oversee and coordinate teams of content writers and quality checkers, ensuring timely completion of high-quality deliverables that...

  • Relationship Manager-Bharat Business-Bharat Business Loans-Sales

    5 days ago

    Bengaluru, Karnataka, India Kotak Life Insurance Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    About The Role   JD - Relationship Manager-Bharat Business  The Relationship Manager LAP & Affordable Loans is responsible for sourcing new customers and managing existing relationships to grow the Loan Against Property (LAP) and Affordable Housing Loan portfolio. The role involves business development, credit analysis, and providing exceptional customer...

  • Robotics Team Lead Engineer

    5 days ago

    Bengaluru, Karnataka, India Bharat Fritz Werner Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Job Title: Robotics Team Lead EngineerCompany: m2nxt Solutions Pvt. Ltd.Location: Bangalore, IndiaDepartment: Automation & RoboticsExperience: 5 to 10 YearsAbout m2nxt Solutions Pvt. Ltd.m2NXT Solutions Private Limited is a wholly-owned subsidiary of Bharat Fritz Werner Ltd. (BFW), a leading name in machine tools and manufacturing solutions. Headquartered in...

  • Creative Producer

    5 days ago

    Bengaluru, Karnataka, India The Pianosa Project Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title:Creative ProducerLocation:Bangalore {On-Site)Type:Full-timeExperience:5-7 yearsAbout the RoleWe are looking for a seasonedCreative Producerto lead the execution of digital films, branded livestreams, and high-impact content campaigns. This role is perfect for someone who thrives in a fast-paced, creator-driven environment and has a deep...

  • Project Manager

    6 days ago

    Bengaluru, Karnataka, India LEAD Group Full time

    Project Manager About us: LEAD is the market leader and the first edtech UNICORN of 2022. It is the fastest-growing School EdTech company in India. Fortune has recognized us as one of India's top 24 Employers of the Future in June 2022. We partner with Affordable Private Schools across the country and empower them with the tools and resources that transform...

  • Project Manager

    6 days ago

    Bengaluru, Karnataka, India LEAD Group Full time

    Project Manager About us: LEAD is the market leader and the first edtech UNICORN of 2022. It is the fastest-growing School EdTech company in India. Fortune has recognized us as one of India's top 24 Employers of the Future in June 2022. We partner with Affordable Private Schools across the country and empower them with the tools and resources that transform...