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Content Manager

4 months ago

Bengaluru, India Dayspring Technologies Full time

Company Overview:


Dayspring is a Bangalore-based software product company specializing in financial reporting and analytics. Since 2014, we've been dedicated to simplifying and enhancing analytical software for thousands of small and medium-sized businesses globally. With a team of 70 professionals, we prioritize innovation and excellence in our products.


As a content marketer you would be responsible for curating all content efforts across SEO, paid marketing, sales enablement, and website. The scope of the role would extend to creating and managing content to achieve strong brand awareness, thought leadership to enhance demand generation, and developing user adoption collateral. The content manager must be able to manage the team effectively while also producing high-quality content.


Responsibilities:


  1. Create compelling content across multiple platforms including websites, blogs, social media, email campaigns, and sales materials.
  2. Collaborate with cross-functional teams (marketing, sales, product, design) to ensure content aligns with brand guidelines and marketing initiatives.
  3. Collaborate closely with the product team to learn about the company's products and solutions, ensuring a deep understanding to effectively communicate their value propositions and benefits to the target audience.
  4. Develop comprehensive content strategies that align with the company's goals and objectives, including content ideation, creation, and distribution plans across various channels. Execute these strategies by producing high-quality, engaging content tailored to the needs and preferences of the target audience.
  5. Conduct keyword research and optimize content for SEO to improve organic search rankings and drive website traffic.
  6. Identify and refine blog topics and gated contents like ebooks, white papers etc.
  7. Stay updated on industry trends and best practices in content marketing, SEO, and digital marketing, applying relevant insights to enhance our content strategy.
  8. Analyze content performance metrics and KPIs to evaluate the effectiveness of content marketing efforts and provide data-driven recommendations for improvement.
  9. Maintain close collaboration and communication with the marketing and product teams to gather essential inputs for content creation.



Requirements and Skills:


  1. Bachelor's/Master’s degree.
  2. Excellent written and oral communication skills.
  3. 8+ years of experience in content writing, preferably in the SAAS industry.
  4. Proficiency in content management software.
  5. Strong multitasking abilities and problem-solving skills.