Content Manager/Content Lead

3 weeks ago

Bengaluru, India Robosoft Technologies Full time

Does creating compelling articles, blog posts, social media updates, web copy and other marketing collateral like eBooks and short-form videos excite you? Do you enjoy playing the role of a catalyst in creating the right perception of a company brand through messaging? Do you have experience in writing and distributing content for a B2B tech services company? We’d like to hear from you.


About the role:

We are looking for a content creator to be part of our Marketing Communications team. Our primary target audience are CXOs in-charge of IT services, creation of digital assets like websites, native mobile apps and enterprise applications. The role includes

Creating content strategy, ideation and execution. Creating content such as blogs, social media posts basis organisation’s objectives and target markets. Emphasis is on well-researched, long-form content with a POV adding value to our target audience of CXOs. Ensuring end-to-end execution of content and social media calendar. Assisting in planning and execution of paid campaigns across digital platforms. Create compelling and effective prospect communications, including emails, LinkedIn outreach, and nurture campaigns. Plan and write content (blog posts, articles, case studies, e-books, white papers) relevant to our line of business both in collaboration with internal subject matter experts and through independent research. Liaise with freelancers and publications for content writing & distribution, if and when required Create social media assets including sponsored posts and ads on Social Media. Communicating with the sales team in understanding their priorities and suggesting content accordingly. A wordsmith with a flair for effective and compelling writing, an eye for detail and discipline to manage multiple content requests are abilities we look for.

Preference will be given to content writers with experience in a B2B tech services firm. He/she should have a natural interest for topics in technology especially pertaining to digital experiences including UI/UX, mobile apps, web design, enterprise applications to name a few.

The ideal candidate will have 5-7 years of experience in digital marketing primarily writing and managing tech content.

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