Content Manager

4 weeks ago

Bengaluru, India AppsForBharat Full time

About AppsForBharat (Sri Mandir App)


AppsForBharat, a series B funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.


Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.


The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.


Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article

Try the Sri Mandir app: Android / iOS


Role Overview for Manager - Content Strategy:

At AppsForBharat, we’re looking for a strategic and creative Manager - Content Strategy to lead the planning, execution, and optimization of content initiatives. You will drive the content strategy that directly impacts revenue and user engagement, shaping our brand’s narrative across multiple platforms. By collaborating with cross-functional teams, you will manage content operations, streamline workflows, and foster a high-performing team to ensure seamless content production aligned with business objectives. This role is pivotal in shaping AppsForBharat’s content-driven approach, helping us create meaningful, high-impact content that resonates with our audience and supports our product growth.

What you’ll do here:

  • Plan and Execute Content Strategy: Develop and implement content strategies that drive key revenue and engagement metrics, aligning with both short- and long-term business objectives.
  • Operational Leadership: Own all aspects of content creation, management, and measurement. Design operational processes that improve efficiency and content activation.
  • Cross-Functional Collaboration: Work closely with teams across marketing, communications, and product to ensure content strategies support and extend broader company initiatives.
  • Content Team Management: Lead a multidisciplinary content team (writers, designers, video editors), managing workflows and providing constructive feedback to ensure consistent output quality.
  • Establish Systems and Best Practices: Create and maintain standards, systems, and processes for managing content across its lifecycle, ensuring best practices for workflow, collaboration, and measurement.
  • Data-Driven Insights: Leverage content performance data and reports to provide actionable insights and continually improve content strategies.

What We're Looking For:

  • Proven track record in content writing, content strategy, with measurable business outcomes.
  • 2-3 years of experience leading content teams, focusing on workflow management and team development.
  • Expertise in designing and implementing content operations processes, including lifecycle management and performance measurement systems.
  • Experience working with cross-functional teams, aligning content with business and marketing goals.
  • Familiarity with high-growth startup environments, particularly in scaling content operations quickly.
  • Experience in tech-product companies, particularly in content strategies that drive product growth and customer engagement, is a plus.

Character/Traits we admire:

  • A strategic leader with a proven track record of managing operations in dynamic, high-growth environments, and building high-performing teams.
  • Passionate about process innovation and implementing efficient systems that drive growth.
  • Data-driven, using analytics and insights to make informed decisions and accelerate success.

Additional Perks:

  • Competitive compensation including performance-based incentives and ESoPs.
  • Ambitious work environment with opportunities for professional growth.
  • Comprehensive health and wellness benefits.
  • Access to a vibrant network of professionals passionate about spirituality and technology.
  • Peaceful & pet-friendly office at the heart of HSR Layout.


Join us in revolutionising the way millions connect with their spirituality through technology

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