Growth Manager
2 months ago
Job Title : D2C Growth Manager
Location : Bangalore
Company : Pankajakasthuri Herbals India Private Limited
About Pankajakasthuri : Pankajakasthuri is a 35 years old Ayurveda brand committed to delivering authentic and effective Ayurvedic products to enhance health and wellness. Pankajakasthuri has a strong offline retail presence across India, now seeking to expand the footprint in digital space.
Job Overview : We are seeking a dynamic and strategic D2C Growth Manager to drive our direct-to-consumer (D2C) initiatives. The ideal candidate will have a deep understanding of e-commerce, digital marketing, and growth strategies. They will be responsible for increasing online sales, enhancing customer engagement, and building a robust digital presence for Pankajakasthuri. This position is based in Bangalore and requires working from our office.
We are a lean team and this role requires a quick execution, experimentation mentality fit for a startup. We expect the person to deliver results as listed in key responsibilities from Day 1.
Key Responsibilities :
1. Strategic Planning:
- Develop and execute D2C growth strategies to achieve revenue and customer acquisition goals.
- Identify new opportunities for growth and market expansion.
- Liaison with external agencies for planning and execution.
2. E-commerce Management:
- Oversee the Pankajakasthuri online store, ensuring a seamless user experience.
- Manage product listings, pricing strategies, and inventory.
- Optimize the website for conversion rate and user experience improvements.
3. Digital Marketing:
- Plan and execute digital marketing campaigns across various channels, including social media, email, SEO, SEM, and affiliate marketing.
- Work closely with digital marketing agencies to drive execution.
- Analyze and report on campaign performance, making data-driven decisions to optimize ROI.
- Collaborate with the content team to create engaging and relevant content for online platforms.
- Plan and execute CRM initiatives
4. Customer Acquisition & Retention:
- Develop and implement customer acquisition strategies to drive traffic and sales.
- Create and manage loyalty programs, referral programs, and other retention strategies.
- Conduct customer research and analyze behavior to improve the customer journey and increase retention.
5. Analytics & Reporting:
- Utilize analytics tools to monitor key performance indicators (KPIs) and derive actionable insights.
- Prepare regular reports on sales performance, customer insights, and campaign effectiveness.
- Use data to forecast trends and inform strategic decisions.
6. Partnerships:
- Identify latest trends and new channels and tie-ups to improve performance of D2C Bachelor's (preferably BE) or a Master's degree (preferable MBA)
- Proven experience of atleast 3 to 4 years in a D2C growth role, preferably within the health and wellness, Ayurveda or FMCG sectors.
- Strong understanding of e-commerce platforms, digital marketing, and growth hacking techniques.
- Proficient in using analytics tools (Google Analytics, Shopify, etc.) and reporting tools like Excel.
- Excellent communication, analytical, and project management skills.
- Passion for Ayurveda and holistic wellness is a plus.
Why Join Us:
- Be part of a respected and rapidly growing Ayurveda brand.
- Opportunity to shape the future of our D2C strategy.
- Collaborative and inclusive work environment.
- Competitive salary and benefits package.
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