Partner Marketing Manager

2 weeks ago

Gurugram, India FyndBridge Consulting Services Full time

Key responsibilities:

- Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.

- Extend and adapt existing marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).

- Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.

- Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.

- Establish formal GTM alignment mechanisms, such as lead scoring and qualification, referral tracking, campaign performance, and co-selling workflows.

- Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.

- Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales to ensure consistency in messaging and execution.

- Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.

- Design, develop and maintain a central repository of partner marketing materials, templates, and resources.

- Stay up-to-date with industry trends and best practices in channel / partner marketing.

Candidate Specification:

- 5+ years in B2B marketing, with direct experience in channel or partner marketing, ideally within a corporate learning, SaaS, or professional services environment.

- Proven ability to build programs from scratch, with a bias toward action and a knack for getting things done.

- Deep understanding of go-to-market partnershipsfrom lead sharing and referral workflows to co-selling and enablement.

- Experience developing tiered partner models and marketing frameworks that scale.

- Strong project management and communication skills, especially in a matrixed environment.

- Natural collaborator comfortable working across teams and geographies to make things happen.

- Familiarity with marketing automation tools, CRM systems, and partner communications platforms.


(ref:iimjobs.com)

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