Partner Marketing Manager

1 week ago


Gurugram, India FyndBridge Consulting Services Full time

Key responsibilities:- Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.- Extend and adapt existing marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).- Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.- Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.- Establish formal GTM alignment mechanisms, such as lead scoring and qualification, referral tracking, campaign performance, and co-selling workflows.- Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.- Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales to ensure consistency in messaging and execution.- Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.- Design, develop and maintain a central repository of partner marketing materials, templates, and resources.- Stay up-to-date with industry trends and best practices in channel / partner marketing.Candidate Specification:- 5+ years in B2B marketing, with direct experience in channel or partner marketing, ideally within a corporate learning, SaaS, or professional services environment.- Proven ability to build programs from scratch, with a bias toward action and a knack for getting things done.- Deep understanding of go-to-market partnershipsfrom lead sharing and referral workflows to co-selling and enablement.- Experience developing tiered partner models and marketing frameworks that scale.- Strong project management and communication skills, especially in a matrixed environment.- Natural collaborator comfortable working across teams and geographies to make things happen.- Familiarity with marketing automation tools, CRM systems, and partner communications platforms. (ref:iimjobs.com)



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