Partner - Marketing Manager

4 weeks ago

Gurugram, India LanceSoft, Inc Full time

Description: Role Overview:You will be the central liaison between our product and our external partners (agencies, developers, and resellers).Your mandate is to identify, enable, and motivate these partners to successfully integrate and sell our Click to Message advertising solutions, directly contributing to our business expansion and market presence.What Youll Do (Key Responsibilities): - Partner Acquisition & Onboarding: Actively identify, recruit, and onboard high-potential agencies and strategic partners crucial for scaling our Click to Message initiatives.- Relationship Management: Build and nurture strategic relationships through proactive engagement, ensuring partners are deeply integrated and motivated by our product roadmap and business goals.- Enablement & Guidance: Serve as an expert resource, providing deep marketing insights, comprehensive enablement materials, and strategic guidance to help partners maximize their own sales and technical capabilities.- Program Execution: Design, plan, and execute high-impact marketing programsincluding events, webinars, digital communities, and co-marketing campaignsto drive adoption and awareness of our solutions.- Results Delivery: Consistently deliver measurable results in a demanding, fast-paced, and ever-evolving digital advertising environment, adapting strategies to market feedback.What Were Looking For (Required Profile): - Experience: 8-10 years of focused experience in field marketing or partner marketing, preferably within the ad-tech or software industry.- Program Management: Proven strong program management and event execution skills, with a track record of running successful, scalable multi-channel campaigns.- Community Building: Practical experience running and growing online community initiatives or partner portals.- Communication & Drive: Must be a self-motivated, proactive, and outcome-driven professional with excellent communication and collaboration skills.Domain Familiarity (Preferred): Familiarity with the mechanics and ecosystem of Click to Message Ads or conversational commerce advertising is highly preferred (ref:iimjobs.com)

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