Head of Ecommerce

3 weeks ago


Gurgaon, Haryana, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time

Job Title: Head of D2C Ecommerce Location: Gurgaon Salary offered: Upto 50 LPA Role Overview: As the Head of D2C Ecommerce, you will be responsible for driving the growth and profitability of the brand's online direct-to-consumer business. You will lead a cross-functional team to optimize the ecommerce experience, increase conversion rates, boost customer engagement, and expand our digital footprint. This role demands a strategic thinker with hands-on execution capability, strong commercial acumen, and a passion for delivering exceptional customer experiences. Key Responsibilities: - Develop and execute the D2C ecommerce strategy to achieve revenue, profitability, and customer growth targets.- Lead and manage ecommerce operations including website management, UX/UI optimization, digital merchandising, and order fulfillment.- Collaborate with marketing to drive traffic through SEO, SEM, email marketing, social media, and affiliate programs.- Analyze performance data and customer insights to optimize conversion rates, average order value, and customer retention.- Oversee the development of digital content, promotions, and product launches tailored to the D2C audience.- Work closely with logistics and customer service to ensure a seamless end-to-end customer journey.- Stay ahead of ecommerce trends, technologies, and best practices to maintain a competitive edge.- Manage budgets, forecasts, and report on KPIs to senior leadership. Qualifications & Experience: - Bachelor's degree in Business, Marketing, Ecommerce, or a related field (MBA is a plus).- 8+ years of experience in ecommerce with at least 3 years in a leadership role managing D2C channels.- Proven track record of driving revenue growth and improving digital customer experiences.- Strong understanding of ecommerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing channels.- Experience in the retail, consumer goods, or parenting/baby products industry is highly desirable.- Excellent leadership, communication, and project management skills. Interested candidates, please share your updated resume with Shrinivas at


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