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Ecommerce Director

2 weeks ago

Gurgaon, Haryana, India UNISON INTERNATIONAL CONSULTING Full time
Job Title: Head of D2C Ecommerce

As the Head of D2C Ecommerce, you will be responsible for driving growth and profitability of our online direct-to-consumer business. You will lead a cross-functional team to optimize ecommerce experience, increase conversion rates, boost customer engagement, and expand our digital footprint.

This role demands a strategic thinker with hands-on execution capability, strong commercial acumen, and a passion for delivering exceptional customer experiences.

Key Responsibilities:
  • Develop and execute D2C ecommerce strategy to achieve revenue, profitability, and customer growth targets.
  • Lead and manage ecommerce operations including website management, UX/UI optimization, digital merchandising, and order fulfillment.
  • Collaborate with marketing to drive traffic through SEO, SEM, email marketing, social media, and affiliate programs.
  • Analyze performance data and customer insights to optimize conversion rates, average order value, and customer retention.
  • Oversee development of digital content, promotions, and product launches tailored to the D2C audience.
  • Work closely with logistics and customer service to ensure seamless end-to-end customer journey.
  • Stay ahead of ecommerce trends, technologies, and best practices to maintain competitive edge.
  • Manage budgets, forecasts, and report on KPIs to senior leadership.


Qualifications & Experience:
  • Bachelor's degree in Business, Marketing, Ecommerce, or related field (MBA is a plus).
  • 8+ years of experience in ecommerce with at least 3 years in a leadership role managing D2C channels.
  • Proven track record of driving revenue growth and improving digital customer experiences.
  • Strong understanding of ecommerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing channels.
  • Experience in retail, consumer goods, or parenting/baby products industry is highly desirable.
  • Excellent leadership, communication, and project management skills.