Associate Director

2 weeks ago

Gurgaon, Haryana, India GoKwik Full time

Who We Are as a Company:

GoKwik was founded in 2020 with one simple mission, to democratize the shopping experience and increase the GMV realization for e-commerce businesses. The company is backed by Sequoia Capital India, Matrix Partners India, Think Investments, RTP Global, and marquee angels.

GoKwik is an e-commerce enablement company focussed predominantly on solving crucial e-commerce issues like boosting conversion rates across the e-commerce funnel and reducing Return to Origin (RTO) for our partners. It leverages AI/ML technologies to solve hard-hitting problems like RTO to increase Cash on Delivery (CoD) conversion rates. GoKwik's Kwik checkout improves checkout conversion rates ensuring higher GMV realization and reduced marketing Customer Acquisition Cost (CAC). GoKwik also recently launched a third product via an acquisition called KwikChat - that helps eCommerce brands with a complete one-stop solution for their Whatsapp needs.

What we do is very unique with zero immediate competition in India today and therefore, building a team of Real Rockstars in their field to fuel this profit making start-up, which is growing at a rapid pace

Summary:

We are looking for a Associate Director - Performance Marketing with 7+ years of relevant experience in inbound pipeline creation. The person should have also driven a demand generation engine for the business through both organic as well as paid channels. Should have a deep understanding of target buyer personas and relevant content strategy. Should have core knowledge of SEO, Paid digital marketing, SEM, content, CRO, Email Marketing to drive leads for a product or business line(s). Should be able to provide data driven insights, own business goals & work collaboratively to drive outcomes. Should be able to manage a small team along with external and internal stakeholders and agencies.

What you'll do:

  • Generate pipeline and drive instals. Own and drive the inbound pipeline numbers to support revenue growth for business.
  • Build a demand generation engine. Work with internal and external partners to create sustained, productive & iterative programs across demand generation channels such as: SEM, SEO, Content Marketing, Ads, CRO, ABM, email marketing, etc.
  • Collaborate with Sales, MS, Product and Business teams to drive outcomes on lead generation.
  • Present strategic priorities & performance. Articulate key initiatives and present performance reviews to leadership including financials, test results, forecasts and metrics. Hold yourself and your team accountable for outcomes.
  • Take a hands on approach. Roll up your sleeves and actively contribute to campaign development, content creation, and other tactical execution as and when needed.

We're Excited About You If You Have:

  • 7 years+ of demand gen or growth marketing experience.
  • 2+ years in a team lead role (experience managing external partners & distributive teams is a plus) having managed atleast a team of 2-3 people.
  • Should have handled a budget of INR 8-10 Cr for Demand Capture and similar size of budget for Demand Gen.
  • A data-driven operator who has success building demand gen and demand capture plans across multiple channels, geographies, market segments, multiple product lines & delivers against aggressive growth targets. (Having done demand generation for India, and some of the international markets such as UK, US, is a plus)
  • Experience managing and working closely with the inside sales team to improve conversion rate from discovery to lead funnel.
  • Experience working with tech tools such as Salesforce, CRM, SemRush, Google Analytics, GSC, , Meta, Reddit, Twitter, Youtube channels along with Website.
  • Positive attitude and proven team player, able to work collaboratively with marketing, sales, customer success to meet business goals.
  • Thrives in a fast paced organisation on a high growth trajectory. Is a self-starter who can operate with limited guidance but knows when to ask for help.
  • Proven track record of setting, exceeding, tracking, measuring and communicating the progress of defined goals and objectives.
  • Outstanding flexibility, adaptability and high sense of accountability.

Outcome statement

3 Months: Foundation Building

  • Understand the business, products, and target audience.
  • Build relationships with the team and key stakeholders.
  • Audit current campaigns and tools; identify quick wins.
  • Present an initial improvement plan within 45 days.
  • Implement quick wins by the end of 90 days.

6 Months: Execution & Optimization

  • Launch and manage demand gen campaigns across channels.
  • Optimize budget utilization for ROI.
  • Improve lead quality and volume; establish reporting cadence.
  • Enhance team performance and productivity.

9 Months: Strategic Impact

  • Scale successful campaigns; introduce new strategies.
  • Deepen funnel optimization to boost conversions.
  • Strengthen cross-functional collaboration.
  • Show clear contributions to the sales pipeline.

12 Months: Leadership & Growth

  • Deliver consistent, scalable lead generation results.
  • Demonstrate significant revenue impact.
  • Develop a high-performing, scalable team.
  • Present a long-term demand gen strategy.

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