Chief Ecommerce Strategist
4 days ago
The role of Head of D2C Ecommerce at UNISON INTERNATIONAL CONSULTING requires a strategic thinker with hands-on execution capability to drive growth and profitability of the brand's online direct-to-consumer business.
You will lead a cross-functional team to optimize ecommerce experience, increase conversion rates, boost customer engagement, and expand digital footprint.
This position demands strong commercial acumen and a passion for delivering exceptional customer experiences. About the Role
- Develop and execute the D2C ecommerce strategy to achieve revenue, profitability, and customer growth targets.
- Lead and manage ecommerce operations including website management, UX/UI optimization, digital merchandising, and order fulfillment.
- Collaborate with marketing to drive traffic through SEO, SEM, email marketing, social media, and affiliate programs.
- Analyze performance data and customer insights to optimize conversion rates, average order value, and customer retention.
- Oversee the development of digital content, promotions, and product launches tailored to the D2C audience.
- Work closely with logistics and customer service to ensure a seamless end-to-end customer journey.
- Stay ahead of ecommerce trends, technologies, and best practices to maintain a competitive edge.
Requirements
To succeed in this challenging role, you should have:
- Bachelor's degree in Business, Marketing, Ecommerce, or a related field (MBA is a plus).
- 8+ years of experience in ecommerce with at least 3 years in a leadership role managing D2C channels.
- Proven track record of driving revenue growth and improving digital customer experiences.
- Strong understanding of ecommerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing channels.
- Experience in the retail, consumer goods, or parenting/baby products industry is highly desirable.
- Excellent leadership, communication, and project management skills.
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