Varaha - Chief Marketing Officer

4 weeks ago

Gurgaon, Haryana, India Varaha ClimateAg Private Limited Full time

Role Overview:

- The CMO will be part of the leadership team, owning Varaha's brand narrative, PR, digital presence, and growth marketing strategy.

- You will work closely with the founders to elevate Varaha's global visibility, attract buyers and investors, and shape the way the world perceives climate-tech solutions from the Global South.

- This is a startup leadership role - you'll be building the marketing function from the ground up, blending strategy, execution, and team-building.

Reporting to: Founders CEO.

Key Responsibilities:

Brand Communications Leadership:

- Build and own Varaha's global brand narrative - positioning us as a pioneer in climate-tech and nature-based carbon solutions.

- Drive PR strategy, securing features in top-tier international media (Bloomberg, Forbes, Reuters, etc. ) and amplifying founder voices.

- Craft compelling communications highlighting farmer impact, soil health, and measurable carbon removal.

Growth Digital Marketing:

- Develop go-to-market strategies targeting carbon credit buyers, investors, and partners.

- Lead demand-generation campaigns across digital platforms (LinkedIn, YouTube, newsletters, partnerships).

- Build strong communities and thought leadership through storytelling, webinars, and ecosystem engagement.

Content Creative Strategy.

- Oversee high-quality creation of decks, presentations, one-pagers, videos, and branded materials.

- Manage end-to-end social media campaigns, ensuring measurable growth in engagement and influence.

- Guide website content and ensure it reflects Varaha's evolving portfolio and credibility.

Events Industry Presence:

- Drive Varaha's conference strategy - securing founder speaking slots, building visibility at major climate sustainability events.

- Plan and execute global webinars, receptions, and networking opportunities.

- Represent the brand externally with authenticity and authority.

Team Leadership:

- Build and mentor a lean, high-performing communications marketing team.

- Manage agencies, consultants, and creative partners effectively.

- Foster a culture of creativity, agility, and impact measurement.

Qualifications:

- 8+ years of marketing, communications, or PR experience, with at least 4+ years in a senior leadership role.

- Proven success in startups or high-growth companies; climate-tech/sustainability/social impact experience is a strong plus.

- Exceptional storytelling skills with the ability to translate science and technology into compelling narratives.

- Strong global media network and track record of securing high-profile coverage.

- Hands-on experience with digital marketing, content strategy, and growth metrics (CAC, ROI, funnel optimization).

- Entrepreneurial mindset: thrives in fast-paced, resource-constrained environments.

- Excellent leadership and team-building skills.

(ref:iimjobs.com)

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