Chief Marketing Officer

About the Role:

The Chief Marketing Officer (CMO) at will be responsible for defining and leading the overall marketing vision and execution for one of Indias largest online travel platforms. This role involves overseeing the full spectrum of marketing from brand strategy and digital growth to performance marketing, partnerships, and customer engagement. The CMO will ensure that EaseMyTrip continues to deliver compelling, data-driven, and innovative marketing campaigns, while pioneering new ways to build customer loyalty and market share. This leadership position requires a balance of strategic vision, creative direction, and analytical expertise, shaping brand presence that directly influences millions of travelers globally.

Role & responsibilities:

1. Marketing Strategy & Leadership:
   Define and execute the marketing roadmap, aligning campaigns with business objectives while mentoring high-performing teams across brand, digital, and growth functions.
2. Brand Management & Storytelling:
   Build and strengthen EaseMyTrip's brand identity, positioning, and narrative across domestic and international markets.
3. Digital & Performance Marketing:
   Lead campaigns across SEO, SEM, PPC, display, retargeting, social media, and affiliates to maximize ROI and scale customer acquisition.
4. Content & Social Media:
   Drive impactful content strategies and influencer collaborations to enhance visibility, engagement, and customer trust.
5. Customer Insights & Analytics:
   Leverage market research, data analytics, and segmentation to understand traveler behavior, optimize campaigns, and personalize experiences.
6. Partnerships & Alliances:
   Build strategic partnerships with airlines, hotels, OTAs, and travel/tourism boards to strengthen brand positioning and distribution reach.
7. Product Marketing:
   Collaborate with product and technology teams to align marketing efforts with new feature rollouts and customer experience improvements.
8. Team Leadership:
   Mentor and grow a multi-disciplinary marketing team, fostering a culture of creativity, innovation, and accountability.
9. Budget & ROI Management:
   Own the marketing budget, ensuring efficient allocation of spends and measurable impact on revenue and market share.
10. PR & Communication:
    Represent EaseMyTrip in external forums, manage public relations, and drive corporate communications to enhance brand reputation.

Preferred candidate profile:

1. Experience:
   10+ years in marketing, with at least 5 years in a senior leadership role, ideally in travel, eCommerce, or consumer internet sectors.
2. Marketing Expertise:
   Proven track record in brand management, digital marketing, and scaling customer acquisition in high-growth environments.
3. Digital Skills:
   Deep understanding of SEO, SEM, PPC, social media marketing, performance marketing, and affiliate ecosystems.
4. Data-Driven Approach:
   Strong ability to interpret analytics, optimize campaigns, and implement data-backed decision-making.
5. Creative Mindset:
   Ability to craft compelling brand stories, campaigns, and customer experiences across multiple channels.
6. Partnership Development:
   Experience building alliances with global brands, tourism boards, and ecosystem partners.
7. Leadership & Collaboration:
   Exceptional communication and leadership skills, with experience managing large, diverse teams.
8. Global Perspective:
   Exposure to international marketing practices and scaling brands across geographies is highly desirable.
9. Innovation Focus:
   Passionate about leveraging emerging marketing technologies, AI-driven personalization, and new-age media to disrupt customer engagement.