Lead Copy and Content

2 days ago

Vadodara, Gujarat, India Publicis Groupe Full time

Job Description 2: Lead Copy and Content

Location: Urmi Estate, Lower Parel, Mumbai

Joining Date: December 2025

Reports to: SVP – Global Head of Content Transformation

The reporting manager is in the USA, so this will be an afternoon to mid-night work hours. (exact hours to be confirmed)

About Prodigious

As the production engine of Publicis Groupe, Prodigious combines craft, technology, and innovation to deliver content at scale. Through Leona, our bespoke Agentic AI production tool, we create smarter content ecosystems that integrate media, data, production, and measurement for every client.

Role Overview

We're looking for a Content Writing Lead with the rare ability to blend creative storytelling with technical writing. This role is central to scaling Prodigious' global content transformation journey—where copy, craft, and AI innovation intersect. You'll collaborate with senior leaders in the US and work with global teams to define new standards for creative + technical content.

Key Responsibilities

  • Lead content development across campaigns, platforms, and product documentation.
  • Balance creative copywriting (brand voice, storytelling) with technical writing (software, modulation, system documentation).
  • Integrate Leona's AI models to scale and adapt content for diverse markets.
  • Collaborate with UX, design, and production teams to deliver seamless content experiences.
  • Develop content guidelines, templates, and frameworks for global adoption.
  • Partner closely with Tanner Morrisette to shape Prodigious' global content strategy.

What We're Looking For

  • 8+ years in content writing, with strong exposure to both creative and technical domains.
  • Exceptional writing skills, with a portfolio spanning digital campaigns and technical documentation.
  • Ability to work across US/India time zones and manage global stakeholders.
  • Understanding of AI in content creation and automation.
  • Leadership experience in guiding a team of writers/content specialists.

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