Lead Digital Marketing Specialist

7 days ago

Vadodara, Gujarat, India beBeeDigital Full time ₹ 6,00,000 - ₹ 8,00,000
Job Overview

As a Digital Media Executive, you will play a pivotal role in spearheading our marketing team's efforts to optimize online presence and drive engagement.

The ideal candidate will possess a strong background in digital marketing, with expertise in planning, executing, and managing campaigns across various platforms. They will be responsible for developing and implementing effective digital media strategies to achieve marketing objectives.

Key Responsibilities Include:

  • Developing and executing comprehensive digital marketing campaigns, leveraging Google Ads, Facebook, Instagram, Twitter, LinkedIn, and other relevant channels.
  • Monitoring campaign performance, analyzing key metrics, and providing actionable insights through regular reports.
  • Creating engaging content for digital platforms, including ad copy, graphics, and multimedia content.
  • Collaborating with the content team to ensure alignment with brand messaging and marketing goals.
  • Managing and growing social media accounts, driving audience engagement through curated content.
  • Staying informed about emerging trends, algorithm changes, and new platforms in the industry.
  • Collaborating with the SEO team to optimize website content for search engines.
  • Assisting in the implementation of search engine marketing (SEM) strategies to increase online visibility and drive traffic.

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