Yes Madam

1 week ago


Noida, India Yes Madam Full time

Description: Marketing Manager (Online & Offline) Skincare D2C onlyLocation: Sector 63, NoidaAbout the Job:We are looking for a creative, strategic, and execution-driven Marketing Manager to lead marketing communication, brand visibility, and activation campaigns for our skincare D2C brand. This role requires someone who has hands-on experience in executing offline and online brand activations in the beauty & skincare market, strong presentation and ideation skills, and the ability to shape cohesive brand storytelling across Build and execute 360 marketing communication strategies for the brand across digital, social, and offline channels.- Maintain and strengthen the brands tone, identity, and visual language across all communication.- Plan and execute offline brand activations, events, workshops, sampling drives, pop-ups, and experiential campaigns.- Online marketing activations, including campaign narratives, influencer-led promotions, digital collaborations, and product launch strategies.- Collaborate with internal teams (creative, product, social, performance, video) to ensure cohesive storytelling and campaign alignment.- Track competitor activities and identify opportunities to differentiate and elevate brand positioning.- Build and maintain strong relationships with influencers, creators, media partners, beauty writers, and PR stakeholders.- Ensure consistent and high-quality brand coverage across social, digital PR, collaborations, and influencer channels..- Create strong presentations, pitch decks, and brand communication documents for launches and partnerships.- Ideate and develop impactful marketing ideas that drive visibility, engagement, and brand love.- Monitor campaign performance, gather insights, and optimize communication strategies for better reach and results.- Manage marketing budgets for activations, PR, and campaigns to ensure efficient and high-impact execution.What You Should Bring:- 6-8 years of experience in marketing, brand communication, or PR preferably within beauty, skincare, lifestyle, or D2C categories.- Proven experience executing offline and online brand activation campaigns end-to-end.- Strong communication, writing, and presentation skills comfortable building compelling campaign decks.- Creative mindset with excellent ideation ability and a refined eye for brand aesthetics.- Ability to work on both strategy and hands-on execution.- Strong relationship-building skills with influencers, creators, agencies, and media partners.- Leadership qualities and experience managing stakeholders and cross-functional teams.- A proactive, curious, agile mindset someone who enjoys experimenting and staying ahead of market trends. (ref:iimjobs.com)


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