Yes Madam

1 week ago

Noida, India Yes Madam Full time

Description:Job Role: Assistant Marketing Manager- PR & Brand Marketing (Skincare Brand)Location: NoidaA new luxury skincare brand, is looking for a Public Relations and Marketing leader with a strong grip on brand storytelling, a proven record of building management for luxury, personal care or beauty brands, the ability to create fresh and impactful marketing campaigns, a sharp creative eye, deep knowledge of the social influencer and digital PR landscape, solid resource planning and management skills, and well-established media Maintain and strengthen the brand voice.- Lead PR and Marketing communication strategies along with other initiatives as an assistant brand manager- Collaborate closely with internal teams to ensure every marketing and communication plan stays true to brand identity.- Track competitor activity and spot opportunities to strengthen and differentiate our brand positioning.- Build and nurture strong relationships with journalists, editors, beauty writers, influencers, and key media partners.- Ensure steady and high-quality coverage across print, digital, social, and influencer channels.- Set clear goals and direction for agencies, ensuring all initiatives drive meaningful visibility and impact.- Create thoughtful media and communication strategies for launches, seasonal moments, and brand-led campaigns.- Oversee brand presentations and pitches, ensuring they are compelling, consistent, and aligned with our ethos.- Lead and coordinate all brand events from planning to execution, ensuring cohesive storytelling across touchpoints.- Drive influencer strategy and coordination, selecting the right voices, and ensuring strong content synergy.- Strengthen digital PR and influencer-led visibility through curated content and relationship building.- Be involved in all brand-led marketing initiatives, including working with branding agencies, market research, and insights.- Manage and coordinate with internal teams (social, influencer marketing, copywriting, product)What you should bring:- 5-8 years of experience in Brand Management including PR, brand communication, online marketing & influencer marketing.- Past marketing exposure with luxury, skincare or makeup brands.- Strong writing, communication, and relationship-building skills.- Comfort with both strategy and hands-on execution.- A good eye for detail and strong leadership and team management capabilities. (ref:iimjobs.com)

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