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Justdial - Demand Generation Manager - IIM/ISB/MDI/FMS
2 months ago
About Justdial :
Justdial is a leading local search engine company that provides a platform for users to connect with businesses and services in their vicinity as well as Pan India. With a strong presence across various cities, Justdial is committed to delivering reliable information and exceptional services to its users.
Job Description :
Justdial is seeking a dynamic and skilled Marketing Professional to join our team. The ideal candidate should possess a blend of digital marketing expertise, content creation skills, and a solid understanding of performance and growth marketing. The candidate will play a crucial role in scaling communication operations, enhancing Justdial's online presence, and optimizing marketing efforts across various channels.
Key skills :
- Content Marketing: Hands on experience in keyword research, content creation and recycling
- Communications: Manage email, notifications and other vendor communication channels to drive vendor engagement
- Copywriting: Craft clear, persuasive, and impactful ad copy for various digital platforms which result in higher engagement and reduces the cost of branding and performance marketing campaigns.
- Brand Voice Alignment: Maintain consistency with the brand's tone and messaging across all campaigns.
- Operations: Hands on experience in creating and executing communication campaigns for both lead generation and branding
- Data-Driven Approach: Analyze ad performance metrics and refine copy to improve click-through rates (CTR) and conversions.
- Collaborative: Work closely with designers, marketers, and other team members to create cohesive and effective campaigns.
Requirements :
Educational Experience:
- A degree in media studies, marketing, or an allied field from a reputed institute.
- Either an undergraduate degree with 2+ years of work experience or an MBA from a tier 1 institute.
- Hands on experience in editing tools like Canva/ Figma.
Key Skills:
- Expertise in digital advertising, email marketing, performance marketing, SEO, and content marketing.
- Proficiency in social media marketing and data analytics.
- Experience in growth hacking and innovative approaches to marketing.
If you are passionate about digital marketing, have a knack for optimizing campaigns, and excel in a dynamic marketing environment, we invite you to apply for this exciting opportunity at Justdial. Join us in our mission to connect people with the best local businesses
