Manager - Brand & Content Marketing

4 weeks ago

GTB Nager, India Fitkin Full time

Location: Naraina, New Delhi

About Fitkin:

Fitkin is a fast-growing, purpose-driven activewear brand built by Indian women, for Indian women. We blend premium performance fabrics with inclusive sizing and fashion-forward design to make movement joyful and empowering. With an omnichannel presence across our D2C site, marketplaces, offline retail, and a thriving community on Instagram, we're on a mission to make fitness feel like self-celebration—not a chore.

Role Overview:

We're looking for a strategic and creatively driven Manager Brand & Content Marketing to lead Fitkin's brand identity and customer communications across all channels. You will own our brand narrative and oversee omnichannel marketing—from social media and email to CRM, website storytelling, influencer/UGC strategy, and offline campaigns. The ideal candidate is both a creative storyteller and a data-savvy marketer who understands what drives emotional connection, engagement, and loyalty in a high-growth consumer brand.

Key Responsibilities:

1. Brand Strategy & Positioning

- Refine and evolve Fitkin's brand voice, visual identity, and core messaging.

- Lead the development of brand campaigns, drops, and seasonal narratives.

- Ensure a cohesive brand experience across packaging, site, retail, and post-purchase touchpoints.

2. Omnichannel Marketing Execution

- Lead content planning and execution across Instagram, , YouTube Shorts, newsletters, and CRM flows.

- Drive storytelling across the website, product pages, in-store displays, and offline events.

- Ensure consistency across paid (performance ads), owned (organic), and earned (PR, influencer) media.

3. Email Marketing & CRM

- Design and implement lifecycle marketing campaigns—welcome, cart recovery, post-purchase, retention.

- Leverage WhatsApp and Klaviyo for behavior-based targeting and segmentation.

- Analyze engagement metrics and optimize based on insights.

4. Social Media & Community Building

- Develop and lead our social media strategy with a focus on video-first content (Reels, Shorts).

- Amplify UGC and creator-led storytelling to deepen engagement and trust.

- Manage community conversations and build emotional brand affinity.

5. Creative Direction & Content Production

- Ideate and review brand campaigns, reels, emailers, and landing pages.

- Collaborate with our in-house team (design, video, photography) and freelancers.

- Uphold Fitkin's high visual standards and strong aesthetic identity.

6. Team & Cross-Functional Collaboration

- Work closely with the founder, product, and growth teams to align communication goals.

- Manage and mentor a lean content/design team and agency partners.

- Own campaign planning and creative execution from idea to launch.

What we need:

- 5-7 years in brand or content marketing roles (preferably in fashion, D2C, or lifestyle sectors).

- Demonstrated success in building brand stories and communities across platforms.

- Hands-on experience with CRM/email marketing platforms (Klaviyo preferred).

- Strong copywriting, creative thinking, and content sensibility.

- Bias for action and ability to thrive in an entrepreneurial, fast-paced setup.

Preferred Creative Expertise:

- A sharp eye for visual branding and campaign aesthetics.

- Strong understanding of storytelling through video (Reels/Shorts).

- Ability to guide designers, stylists, and videographers for seamless execution.

If you're passionate about shaping an empowering brand that inspires Indian women to move with confidence, Fitkin is where your creativity meets purpose.

  • Social Media Marketing Manager

    3 weeks ago

    GTB Nager, India HOVO DIGITAL - Digital Marketing Agency Full time

    Company DescriptionHOVO Digital is a Full Service Digital Marketing Agency in Delhi with a focus on promoting brand messaging with creative and visually appealing content assets. We believe in Data-Driven Marketing and understand that latest digital marketing techniques, tools, and processes will optimize the sales and marketing funnel.Role DescriptionThis...

  • Brand Manager

    4 weeks ago

    GTB Nager, India Stonelam Surfaces Full time

    About Company - Stonelam Surfaces LLP is the result of the coming together of two giants in the building materials industry, Stonex India Pvt. Ltd., India's foremost destination for exquisite imported marble and natural stones, and Laminam Spa Italy, the world leader in surface skin technology. The company has been specially created to push the boundaries...

  • Brand Manager

    4 weeks ago

    GTB Nager, India Stonelam Surfaces Full time

    About Company - Stonelam Surfaces LLP is the result of the coming together of two giants in the building materials industry, Stonex India Pvt. Ltd., India's foremost destination for exquisite imported marble and natural stones, and Laminam Spa Italy, the world leader in surface skin technology. The company has been specially created to push the boundaries...

  • Brand Manager

    3 weeks ago

    GTB Nager, India Stonelam Surfaces Full time

    About Company -Stonelam Surfaces LLP is the result of the coming together of two giants in the building materials industry, Stonex India Pvt. Ltd., India's foremost destination for exquisite imported marble and natural stones, and Laminam Spa Italy, the world leader in surface skin technology. The company has been specially created to push the boundaries of...

  • Chief Content Creator

    10 hours ago

    GTB Nager, India beBeeDigital Full time ₹ 15,00,000 - ₹ 17,00,000

    Job Title:Marketing Communications SpecialistKey Responsibilities:Marketing Strategy and PlanningDevelop and execute annual marketing plans for banquet halls and catering services.Identify target markets, including weddings, corporate events, and social gatherings.Plan seasonal and festive marketing campaigns to maximize bookings.Monitor market trends,...

  • Operations & Marketing Manager – Events & Brand

    3 weeks ago

    GTB Nager, India Redcube Concepts Private Limited Full time

    Company OverviewWe are a Delhi-based event management company specializing in high-impact brand activations, corporate shoots, road shows, leadership townhalls, airport kiosk operations, RWA activities, and auto displays. Our mission is to bring brands closer to people through unforgettable, on-ground experiences that leave a lasting impact.Position: Event &...

  • Operations & Marketing Manager – Events & Brand

    2 weeks ago

    GTB Nager, India Redcube Concepts Private Limited Full time

    Company Overview We are a Delhi-based event management company specializing in high-impact brand activations, corporate shoots, road shows, leadership townhalls, airport kiosk operations, RWA activities, and auto displays. Our mission is to bring brands closer to people through unforgettable, on-ground experiences that leave a lasting impact. Position:...

  • Luxury Brand Manager

    1 week ago

    GTB Nager, India Fraganote Full time

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.  Responsibilities Brand Strategy: Develop and execute a compelling luxury brand strategy aligned with...

  • Luxury Brand Manager

    1 day ago

    GTB Nager, India Fraganote Full time

    Location - Kirti Nagar (West Delhi)On-site work setupBrand Strategy & PositioningDevelop and execute global and regional brand strategies aligned with Fraganote's vision and business objectives.Ensure brand consistency across all marketing, retail, digital, and PR activities.Conduct market and competitor analysis to identify trends, gaps, and...

  • Luxury Brand Social Media Manager

    1 day ago

    GTB Nager, India beBeeFashion Full time ₹ 12,00,000 - ₹ 15,00,000

    We are seeking a skilled professional to manage our social media presence and create engaging content for luxury and fashion brands.Job DescriptionAs a key member of our marketing team, you will be responsible for developing and executing creative strategies that bring our clients' brands alive online. This includes overseeing content planning, brand...