Chief Content Creator

16 hours ago

GTB Nager, India beBeeDigital Full time ₹ 15,00,000 - ₹ 17,00,000
Job Title:

Marketing Communications Specialist


Key Responsibilities:
  • Marketing Strategy and Planning
    • Develop and execute annual marketing plans for banquet halls and catering services.
    • Identify target markets, including weddings, corporate events, and social gatherings.
    • Plan seasonal and festive marketing campaigns to maximize bookings.
    • Monitor market trends, competitor activities, and identify areas for growth.
  • Branding and Positioning
    • Build a strong brand identity for banquet and catering verticals.
    • Ensure all communication materials align with brand guidelines.
    • Work on unique selling proposition (USP) positioning to stand out from competitors in the wedding and events industry.
  • Digital Marketing and Social Media
    • Create and manage digital marketing campaigns across social media, Google Ads, SEO, and paid platforms.
    • Develop engaging content showcasing venues, catering menus, live events, and customer testimonials.
    • Manage social media calendars, monitor analytics, and optimize content for better engagement.
    • Collaborate with the creative team for photo shoots and video shoots of events and setups.
  • Communication and PR
    • Draft press releases, blogs, and content for websites and newsletters.
    • Liaise with local media, influencers, and wedding blogs for brand visibility.
    • Handle internal communication for team updates and client feedback.
  • Sales Support and Collaboration
    • Support the banquet sales team with marketing collateral and pitch materials.
    • Prepare proposals, presentations, and customized packages for high-value clients.
    • Work closely with the events and catering team to deliver a seamless guest experience.
  • Reporting and Analytics
    • Track performance metrics for all marketing campaigns.
    • Generate weekly and monthly reports on leads, bookings, revenue contribution, and ROI.
    • Suggest data-driven improvements to optimize marketing spend.

    Requirements:
    • Proven experience in marketing communications or a related field.
    • Strong knowledge of digital marketing tools and platforms.
    • Excellent writing, communication, and presentation skills.
    • Ability to work under pressure and meet deadlines.
    • Collaborative mindset and ability to build effective relationships with cross-functional teams.

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