Politics Campaign Manager

1 day ago

GTB Nager, India beBeeCareer Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: General Manager

As a General Manager, you will be responsible for developing and executing compelling communication strategies and narratives for political, policy, and election campaigns. You will oversee digital advertising strategy and execution with the relevant team, using analytics to optimize performance and ROI.

The ideal candidate will have 8-10 years of experience in communications, video production or channel management, ideally in media (journalism, news reporting), a PR/communications agency, public affairs, or a political/advocacy setting, with demonstrable success in growing and managing a significant YouTube channel. A Master's degree in a related field is a plus.

You will build and lead a team of creators to produce a high volume of engaging and platform-native content (from ideation to final deliverable), including Shorts and long-form videos. You will drive subscriber growth and viewership by optimizing videos for the YouTube algorithm (titles, descriptions, tags, thumbnails) and analyzing performance metrics.

The key responsibilities of this role include:

  • Strategic Communications & Narrative Development: Develop and execute compelling communication strategies and narratives for political, policy, and election campaigns.
  • Digital Strategy & Advertising: Oversee digital advertising strategy and execution with the relevant team, using analytics to optimize performance and ROI.
  • Content Ideation & Oversight: Build and lead a team of creators to produce a high volume of engaging and platform-native content (from ideation to final deliverable), including Shorts and long-form videos.
  • Channel Growth & SEO: Drive subscriber growth and viewership by optimizing videos for the YouTube algorithm (titles, descriptions, tags, thumbnails) and analyzing performance metrics.
  • Audience Analytics: Dive deep into YouTube Studio analytics to understand audience retention, traffic sources and demographics, using insights to inform future content.
  • Content Innovation: Stay ahead of YouTube trends, experiment with new formats (e.g., live streams, premieres, community posts) and analyze competitor channels.
  • Crisis Communication Preparedness: Develop and support the implementation of crisis communication plans as needed, ensuring timely and effective response management.
  • Stakeholder Engagement: Collaborate effectively with internal teams, external agencies and other stakeholders.

This is a contractual role till June 2026.

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