Area Sales Executive

20 hours ago

New Delhi, India Universal Corporation Limited Full time

Job Title Area Sales Executive – GT1 Location: Hubli, Karnataka Reports to: Area Sales Manager / Regional Sales Head Key Objectives Achieve GT1 sales targets in the assigned territory Expand market share through channel & trade development Maintain and grow existing customer relationships Key Responsibilities Sales & Target Achievement Meet or exceed monthly, quarterly, annual sales targets for GT1 (general trade) ● Monitor sales numbers and take corrective action when targets are not being met. Prepare sales forecasts, and sales plans for assigned area. Channel & Distributor Management Identify, onboard, and manage distributors / sub-distributors within the territory. Ensure proper service levels from distributors (stock availability, timely delivery, order accuracy). Maintain strong relationships with trade customers (kiranas, general stores, etc.). Customer Coverage & Market Penetration Develop beat plans / route plans to ensure good coverage of outlets. Identify new outlets & potential trade points and open them. Conduct regular visits to outlets and distributors, ensuring product visibility, merchandising, displays, and planogram compliance. Trade Promotions & Visibility Execute trade / dealer promotions, schemes, offers as per company policy. Ensure in-store visibility through merchandising, signage, POS materials, etc. Keep eye on competitor activities (product launches, offers, pricing) and report. Reporting & MIS Maintain daily/weekly/monthly reports for sales, visits, orders, collections, competitor data, etc. Use CRM / sales tools to update leads, opportunities, customer feedback, etc. Customer Service & Feedback Handle customer complaints / issues in the trade channel promptly. Ensure stock fulfillment and follow-up delivery & payment collection. Team / Stakeholder Coordination Coordinate with marketing, supply chain, finance for smooth operations. Work closely with the area sales manager for strategy, feedback, market insights.

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