Sales Enablement Specialist

4 weeks ago

Bengaluru, India LeadSquared Full time
About LeadSquared


One of the fastest growing SaaS companies in the CRM space, LeadSquared empowers organizations with the power of automation. More than 2000 customers with 2 lakhs+ users across the globe utilize the LeadSquared platform to automate their sales and marketing processes and run high velocity sales at scale.


We are backed by prominent investors such as WestBridge Capital, IFC, Stakeboat Capital, and Gaja Capital to name a few. We are expanding rapidly and our 1300+ strong and still growing workforce is spread across India, the U.S, the Middle East, ASEAN, ANZ, and South Africa.


  • Among Top 50 fastest growing tech companies in India as per Deloitte Fast 50 programs
  • Frost and Sullivan's 2019 Marketing Automation Company of the Year award
  • Among Top 100 fastest growing companies in FT 1000: High-Growth Companies Asia-Pacific
  • Listed as Top Rates Product on G2Crowd, GetApp, and TrustRadius


Position Overview


LeadSquared is looking for an experienced Sales Enablement Specialist who will play a key role in creating a demand for LeadSquared products, through effective positioning, messaging, and marketing programs. As a member of the India marketing team, the ideal candidate will support the Marketing Head to build and execute innovative sales enablement material. From determining product value proposition, competitive analysis, and demand generation through digital and direct channels, you will help shape the voice of the product and in doing so, drive revenue growth.


This role will be cross-functional and requires an individual with a diverse skill set that focuses on marketing communications and the ability to create high-quality presentation decks. The candidate will also need to work with a cross-functional team of designers, marketers, product managers, and sales and solutions teams, to gather insights and build sales documentation.


Responsibilities


  • Develop compelling product positioning and messaging that resonates with our target personas and differentiates us in the market.
  • Deeply understand our solution's competitive position and how to capitalize on it.
  • Own the go-to-market strategy for new solutions and how to sell them.
  • Support sales and enterprise teams by creating compelling content – product decks, blogs, case studies - that speak about customer pain points, and how we solve them.
  • Gather insights from sales calls to align marketing messaging and campaigns.


Qualifications


  • 1-2 years of experience in marketing and communications. Previous experience in the area of sales and product marketing would be a bonus.
  • Must be comfortable using PointPoint or Keynote (or any other presentation tool) which is absolutely essential to execute said responsibilities.
  • Excels in written communication. Must have command over the English language
  • Proven track record of developing and delivering messaging and sales enablement that drives pipeline, higher win rates, and revenue
  • Our ideal candidate would be a well-rounded top performer and team leader with functional experience in enterprise software and services, SaaS, and digital marketing. This candidate will need to be a self-starter and have the ability to work effectively in high-energy, cross-functional teams, and be able to confidently communicate and work collaboratively with peers and senior executives to create our uniquely differentiated value proposition.
  • Ability to thrive in a fast-paced environment
  • Collaborate well, both within the marketing team and cross-functionally
  • Proven track record of developing and delivering messaging and sales enablement that drive pipeline, higher win rates, and revenue


Why Should You Apply?


  • Fast-paced environment
  • Accelerated Growth & Rewards
  • Easily approachable management
  • Work with the best minds and industry leaders
  • Flexible work timings


Interested?


If this role sounds like you, then apply with us You have plenty of room for growth at LeadSquared

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