FREED - App Growth Strategist

2 days ago

Gurugram, India Freed Full time

What You'll Do:. (a) Performance Marketing & UA. Scale campaigns across Meta (Facebook/Instagram), Google UAC, YouTube, Display, and Affiliates, managing multi-crore monthly budgets.- Continuously experiment with audiences, campaign structures, and creatives to drive down CAC.- Run always-on creator partnerships and AI-assisted creative pipelines (UGC, vernacular, video variations).- Own and improve core funnel metrics: CPI, CPT, CPS, install-to-subscription-to-sale, CAC/LTV. (b)Analytics & Attribution.- Set up and refine GA4, GTM (client + server), Branch, MoEngage for end-to-end funnel tracking.- Implement Meta CAPI, Google Conversion tracking, SKAN 5, and server-side attribution frameworks.- Build and monitor CAC/LTV cohort dashboards, funnel drop-off reports, and creative performance matrices.- Translate data into actionable insights for scaling or killing campaigns. (c ) AI-Powered Marketing.- Use AI tools for creative insights, campaign optimization, and audience insights.- Automate reporting, bidding adjustments, and campaign experiments with AI/ML workflows.- Continuously explore new AI applications (predictive LTV models, AI-led personalization, automated A/B testing). (d) Test & Learn Growth Mindset.- Run structured experimentation frameworks (stop/start/kill creative matrix, audience split tests).- Rapidly validate hypotheses: "What if we double vernacular content in Tier-2 cities?" - How much incrementality will we observe.- Balance speed with rigor: scale only what proves ROI positive. What We're Looking For.- 3-6 years in performance marketing/app growth, ideally in fintech, subscription, or consumer tech.- Track record scaling Meta + Google Ads with budgets >- 50L/month.- Hands-on with attribution tools (Branch/AppsFlyer/Adjust) and event tracking in GA4.- Strong analytical skills: funnel analysis, CAC/LTV modeling, SQL basics.- Self-starter with bias for action - you don't wait for direction, you create momentum.- Comfortable with AI tools (ChatGPT, Pencil, AdCreative, Zapier, etc. ) to scale campaigns and workflows.- Creative thinker who can brief influencers, ideate hooks, and optimize for thumb-stop and hold-rate. Why Join Us.- Be part of a high-growth fintech startup where your work drives real impact.- Work with a lean, ambitious growth team with the freedom to experiment and scale.- Shape how millions of users experience credit insights, debt resolution, and financial wellness. (ref:iimjobs.com)

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