D2c Content Strategist

2 days ago

Gurugram Haryana, India Elektromart Full time

**About Scrubsy -**

Scrubsy.co.in is India’s new-age home cleaning brand built on foam technology, performance first innovation, and radically honest communication. We’re redefining what it means to clean Indian households — with powerful formulations, aesthetic packaging, and razor-sharp

content.

**If you want to work at the intersection of D2C x performance storytelling— this is it.**

**What You’ll Own**

As the Content Strategist, you’ll be responsible for shaping the voice, tone, and visual

storytelling of Scrubsy across all touchpoints — from Meta Ads to Amazon listings to

Instagram collabs.

**1. Performance Content**
- Build content frameworks for Meta & Google Ads
- Partner with media buying & growth team to test hooks, angles, and formats for

CTR/ROAS uplift
- Plan and lead shoots, ensuring all outputs map to the performance content calendar

**2. Influencer & UGC**
- Own the influencer content strategy — from brief creation to final content QC
- Identify relevant creators and build ongoing relationships
- Guide creators on the Scrubsy voice, tone, and content style
- Lead organic social content creation for Instagram, YouTube Shorts, and other relevant

platforms, aligning with monthly themes and trending formats.

**3. Organic & Platform Content**
- Oversee all content going live on platforms like Amazon, Scrubsy’s D2C site, and

marketplaces
- Ensure A+ content, product images, titles, and listings are fully optimized for SEO +

conversions
- Collaborate with design & growth to maintain consistency across brand assets

**4. Cross-functional Leadership**
- Work closely with Growth, Design, and Product teams to align content with monthly

business priorities
- Create monthly content calendars and lead all stakeholders toward timely execution
- You’ve shipped high-performing content in a consumer-first D2C or FMCG brand
- You think deeply about why some ads work and others don’t — and love testing theories

fast
- You understand the Indian consumer and can translate insights into content that performs
- You’ve worked with designers, editors, influencers, and understand what it takes to

manage creative projects end to end

Pay: Up to ₹1,500,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off

Ability to commute/relocate:

- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Content development: 3 years (required)

Work Location: In person

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