Regional Marketing Manager

2 days ago

Bengaluru, Karnataka, India MavenHasten Consulting Private Limited Full time

We are urgently hiring for the position of Regional Marketing Manager (India & Subcontinent) for one of our leading Industrial Machinery Manufacturing client in Bangalore.

Position Details:

Company: One of the leading Industrial Machinery Manufacturing Company

Position: Regional Marketing Manager (India & Subcontinent)

Location: Bengaluru

Experience: Around 12-15 years of experience in brand building, product marketing experience, systems selling, including development and execution of integrated multi-discipline marketing communications programs.

Qualification: MBA (Preferred)

Salary: As per Company Norms

Summary:

The Regional Marketing Manager, India is a member of the Global Customer Experience team. The position reports to the Global Director Customer Experience and you will work closely with them to define, execute and measure impact of the marketing strategies and plans for the India and South-East Asia Region. This role will be a part of the India Leadership Team (ILT) responsible for building brand awareness and enabling higher market share in the region. This role requires a deep understanding of products, market dynamics, customer behavior, and competitor activity.

Key Responsibilities:

Strategic Planning & Execution:

- Develop and implement comprehensive marketing strategies aligned with business goals.

- Conduct market analysis to identify trends, opportunities, and competitive threats.

- Work with sales to create segment and channel strategies

- Define and manage marketing budgets and ROI tracking.

Brand Management:

- Strengthen brand identity and ensure consistent messaging across all platforms.

- Manage digital presence including SEO, social media, website, and email campaigns.

- Coordinate the development of marketing materials (brochures, datasheets, case studies, etc.).

Lead Generation & Campaigns:

- Plan and execute demand generation campaigns to attract prospective customers.

- Collaborate with the sales team to align marketing efforts with sales goals.

- Use CRM and marketing automation tools to track leads and engagement.

Product Marketing:

- Work with the offering value streams to fine tune the value proposition of new offerings in your region

- Launch and promote offerings effectively.

- Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs).

- Develop product positioning, messaging, and training materials for the sales team.

Events & Promotions:

- Organize and participate in trade shows, exhibitions, webinars, and promotional events.

- Build and maintain relationships with vendors, media partners, and industry associations.

Market Intelligence:

- Monitor industry trends, customer feedback, and competitor strategies.

- Provide insights and reports to senior management for strategic decision-making.

Key Skills and Competencies:

- Understanding of HVAC systems and applications/ Chillers/ Industrial Machinery in the built environment.

- Proficiency in digital marketing tools and platforms.

- Ability to analyze data and derive actionable insights.

- Strong leadership and team collaboration abilities.

- Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce).

(ref:iimjobs.com)

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