Performance Marketer For D2C Brand

4 days ago

New Delhi, India Grx Pixel Full time

Company DescriptionGrx Pixel is a performance-driven IT & Digital Marketing agency helping D2C brands scale through data-backed strategies, creative excellence, and deep expertise in Meta Ads, Google Ads, CRO, and end-to-end brand growth solutions.We work with fast-growing D2C brands and are expanding our performance marketing team.Role DescriptionWe are looking for a Performance Marketer with hands-on experience in running & optimizing Meta Ads + Google Ads for D2C brands. You will manage end-to-end performance campaigns, improve ROAS, reduce CAC, build scaling strategies, and work closely with our design & development teams to drive consistent growth for clients.Also having great understanding of creatives will be an added advantageKey ResponsibilitiesCampaign Execution & Optimization- Plan, launch & manage performance campaigns on Meta & Google - Optimize campaigns for ROAS, CAC, CPA, and high-quality conversions - Scale winning campaigns and manage budgets effectively - Analyze funnel metrics to maximize results - Monitor daily performance and troubleshoot issuesD2C Strategy & Insights- Understand brand positioning, target audience & product-market fit - Build full-funnel strategies (TOFU, MOFU, BOFU) - Identify high-performing creatives and share insights with creative team - Conduct competitor and market researchAnalytics & Reporting- Use GA4, Ads Manager, Shopify, Triple Whale (if familiar), etc. - Daily, weekly & monthly reporting on KPIs - Identify patterns, drop-offs, & growth opportunitiesCollaboration- Work closely with the Graphic Design Team for creative briefs - Partner with the Website Team for landing pages & CRO suggestions - Communicate directly with clients for performance reviews (when needed)Qualifications- Expertise in Paid Advertising, Search Engine Marketing (SEM), and performance marketing strategies - Proficiency with analytics tools to track campaign performance and analyze data-driven insights - Experience in conducting A/B testing, optimizing campaigns, and maximizing return on ad spend (ROAS) - Proficiency in social media marketing and strategy implementation - Strong problem-solving and critical-thinking skills with a focus on innovation - Exceptional written and verbal communication skills - Deep understanding of D2C funnels, customer journeys & buying psychology - Strong analytical skills – ability to read data & optimize quickly - Experience with Shopify-based brands (preferred) - Basic knowledge of CRO & landing page best practices - Familiarity with digital marketing tools and platforms such as Google Ads and Facebook Ads - Bachelor's degree in Marketing, Business, or a related field; certifications in relevant areas are a plus - Previous experience working in Direct-to-Consumer (D2C) or e-commerce businesses is highly desirable - Ability to work in a fast-paced, data-driven environment

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