D2C Performance Marketeer

3 days ago


New Delhi, India Huedlife Pvt Ltd (Puretive) Full time

We’re Hiring: Performance Marketeer Location:Bangalore |Company:Huedlife Private Limited (Puretive & Total Routine Co) We’re on a mission to makeplant-powered wellness mainstream in India. To accelerate our journey, we’re looking for aGrowth Marketerwho can drive customer acquisition, retention, and revenue across digital and offline channels. This is afull-stack growth role— perfect for someone who loves mixing creativity, analytics, and hustle.Key Responsibilities Performance Marketing & Ads Plan, execute, and optimize campaigns acrossMeta, Google, Amazon, YouTube, Zepto, Blinkit and Affiliate channels . Manage budgets, set KPIs (CAC, ROAS, LTV), and scale profitable campaigns. Continuously experiment with ad creatives, landing pages, and funnels. Conversion & Retention Own thecustomer journey from awareness → conversion → repeat purchase . Run A/B tests on website, D2C store, and checkout flows to improve CVR. Driveemail, WhatsApp, and SMS campaignsfor retention and upselling. Analytics & Growth Loops Set up and monitor dashboards (GA4, Mixpanel, Shopify, Amazon reports). Analyze data to identify growth levers, drop-offs, and new opportunities. Build feedback loops between paid, organic, and product teams. Organic Growth & Content Marketing DriveSEO & content marketingto build long-term organic traffic. Collaborate with social/content teams for performance-driven storytelling. Optimize influencer campaigns and partnerships for measurable ROI. Strategy & Experiments Own thegrowth roadmap— from user acquisition channels to retention strategies. Constantly test new platforms, creative formats, and community-led growth ideas. Work closely with Founder, Product, and Brand teams to align growth with vision. What We’re Looking For 1–3 years of experience ingrowth/performance marketing , ideally in D2C, FMCG, or consumer brands. Strong command overads, analytics, SEO, retention, and CRO (conversion rate optimization) . Data-driven mindset + creative instinct: knows how to scale what works and kill what doesn’t. Hands-on with tools likeGoogle Ads Manager, Meta Ads, GA4, Shopify, Klaviyo, HubSpot, CleverTap, Mixpanel(or equivalents). Startup DNA: agile, experimental, hungry for results.


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