Performance Marketer

5 days ago

New Delhi, India Inovtor Labs Full time

Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.Role Description This is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce. You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo, focused on international markets (US/UK/EU). Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights. The ideal person is a blend of strategist + executor, comfortable with D2C marketing, video-first growth, and performance analytics.Responsibilities Looking for someone who can:-Run high-converting Meta (Facebook + Instagram) and Google Ads -Build and optimise D2C funnels for sales growth -Suggest Shopify CRO improvements (strategy only, no coding) -Guide & plan video creatives for Reels, Shorts, and paid ads -Support organic growth on Instagram, Facebook, and YouTube -Provide basic SEO recommendations -Analyse campaign data to improve ROAS, CAC, CTR & conversions -Test creative angles, audiences, and hooks for performance scalingSuitable for: ✔ Freelance Performance Marketer (D2C) ✔ E-commerce Ads Specialist ✔ Shopify & Instagram Ads Expert ✔ Growth Marketer for US/UK/EU markets ✔ Creative Strategist for D2C BrandsQualifications- Strong hands-on experience with D2C Performance Marketing (Meta Ads required; Google Ads preferred - )Knowledge of growth marketing frameworks, funnel optimisation, and scaling strategie - sProficiency in marketing analytics & web analytics (Meta dashboards, GA4, Shopify analytics - )Experience with lead generation and conversion-oriented campaign - sAbility to interpret data and convert insights into actio - nCreative thinking with understanding of video-first conten - tPrior experience with D2C brands, or e-commerce is a strong advantag - eAbility to adapt quickly to tools, platforms, and fast-moving workflows

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