Performance Marketing

6 days ago


New Delhi, India ICICI Lombard General Insurance Company Limited Full time

We have exciting opportunities for the role of Performance MarketingLocation: Mumbai - AndheriInterested candidate can share resume on saba.kazi@icicilombard.com with subject line Performance Marketing and share below details.Current SalaryExpectationNotice PeriodEducation (Full Time / part Time)Role:- Take ownership for planning, setup and execution of all paid acquisition for a segment - Lead execution of campaigns across channels for SEM, Google - Search/ Display/ YouTube/ Discovery, Facebook, Instagram and other social channels to meet key performance metrics - Explore vendor partnerships and new channels for paid acquisition to increase traffic and leads - Lead budget allocation and planning of digital marketing campaigns to drive user acquisition and sales growth for a segment - Ideate, plan, execute and measure experiments for conversion growth with A/B testing for optimising user funnels - Identify market trends and gather insights to utilise for manoeuvring the campaigns and driving performance - Work on daily, weekly & monthly measurement and reporting for the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics) - Benchmark funnel metrics, user journeys, and creatives against competitors - Align with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts - Drive business impact with understanding of ROI delivered through the respective campaigns managedSkills:- Min 5+ years of performance/digital marketing experience, including expertise on Google Search Ads, Facebook, Instagram and YouTube Marketing - Bachelor's /Master's degree in engineering or business administration with a consistent track record in quantitative field - Prior experience of working on B2B paid marketing campaigns - Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies - A start-up mentality with a bias to action and the ability to flex in a fast-paced environment - Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web, SEMRush) - Strong analytical skills and data-driven thinking - Excellent communication (verbal and written) skillsRegards,Saba


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