Performance Marketer

2 days ago

new delhi, India Starfish Hiring Full time

A fintech client is seeking a Performance Marketer. In this role, you'll drive measurable growth through data-driven strategies and paid digital channels by optimizing and scaling campaigns across various platforms. You will play a crucial role in shaping client's business by improving their online presence, driving customer acquisition, and increasing engagement. Utilizing your data-driven insights, you'll enhance visibility across digital channels, ensuring our products effectively connect with and resonate with the right audience.RequirementsRESPONSIBILITIESFacilitate performance marketing campaign optimization across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions. Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs. Develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation. Maintain detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies. Conduct A/B tests on creative, targeting, and landing pages to continually improve performance. Facilitate performance marketing agency conversations to ensure timely completion of optimization work. Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency. REQUIREMENTSPrevious experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns. Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms. Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.). Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment. Excellent communication and reporting skills, with an emphasis on presenting performance data and actionable insights.

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