Performance Marketer

1 day ago

Subhash Nagar Delhi Delhi, India The Brand Fuzz Full time

We are a dynamic branding and marketing agency that has worked with 400+ D2C and eCommerce brands across diverse industries. We specialize in building performance-driven strategies that scale businesses through data-backed marketing. Join us to lead paid media campaigns and scale winning funnels.

**Key Responsibilities**:

- Plan, execute, and optimize ROI-driven **performance marketing campaigns** across Meta (Facebook/Instagram), Google, and other relevant platforms.
- Manage end-to-end **lead generation campaigns** for eCommerce brands, including prospecting, targeting, retargeting, and nurturing.
- Set up and monitor **sales funnels**, from top-of-funnel awareness to conversion and retention.
- Conduct **A/B testing** on ads, landing pages, and creatives to improve conversion rates.
- Analyze performance using key **metrics (CTR, ROAS, CAC, CPM, CVR, LTV, etc.)** and continuously optimize for results.
- Collaborate with creative team to provide **briefs for ad creatives** (static, video, UGC, carousel, etc.).
- Implement and refine **retargeting strategies** across various customer journey stages.
- Regularly prepare **performance reports** and provide insights for campaign improvements.
- Use tools like **Meta Ads Manager, Google Ads, GA4, Hotjar, Clarity, Klaviyo, etc.** to monitor performance and user behavior.
- Stay up to date with latest platform changes, ad policies, and best practices.

**Requirements**:

- Minimum 3 years of hands-on experience in **eCommerce/D2C performance marketing**.
- Deep understanding of **funnels, user behavior, ad platforms, and media buying strategies**.
- Proficiency in **Meta, Google Ads**, and third-party performance tools.
- Strong analytical skills and **data-driven decision-making** ability.
- Experience in **lead generation and scaling ad campaigns** with measurable ROI.
- Ability to work cross-functionally with design, content, and strategy teams.
- Solid grasp of **consumer psychology, creative testing**, and storytelling through ads.

**Bonus Skills**:

- Basic knowledge of landing page optimization and CRO.
- Experience working with Shopify, WooCommerce, or any eCommerce CMS.
- Google Ads and Meta certifications.

**Why Join Us?**
- Work with high-growth eCommerce brands.
- In-house creative and development support.
- Flexible work environment and high-performance culture.
- Opportunity to lead campaigns and grow with the agency.

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Food provided
- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Overtime pay

Application Question(s):

- Share your portfolio
- Have you worked on any live projects?
- How many brand's performance Marketing have you handled?

Work Location: In person

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