Sales Director

Company & Products:

- The company operates in the B2B industrial oils and specialty chemicals sector, focusing on specialty oils widely used across industries. Key product lines include:

- Transformer Oils - for electricity boards, power plants, transformer manufacturers, cable & meter industries, and government electrification projects.

- Liquid Paraffins (Light & Heavy) - for FMCG, cosmetics, perfumeries, pharmaceuticals, food processing, and tobacco/supari industries.

- White Oils - used in lubricants, rubber, textiles, polymers, automotive, lamp oil, and packaging industries.

- These products are commodity-based but critical inputs in industrial processes, requiring strong B2B engagement, technical knowledge, and high-volume sales 12-17 years of relevant experience in B2B industrial product sales.

- Minimum 3-4 years of team leadership experience.

- Exposure to zonal or national-level sales operations is preferred.

Qualification / Industry Background:

- Experience in one or more of the following sectors is required:

- B2B Industrial Oils & Lubricants

- Power Transmission & Distribution

- Polymer Manufacturing

- FMCG

- Pharmaceuticals

- Industrial Process Applications

Role Requirement:

- This is a hands-on, field-oriented sales & marketing role requiring proven B2B sales experience in specialty oils such as transformer oils, insulating oils, liquid paraffins, and white oils.

These products are commodity-based and widely used across:

- Polymer/Rubber Processing

- Textile/Woven Industry

- Agriculture/Insecticides

- Lamp Oils & Automotive Lubricants

- Food Packaging & Processing

- Pharmaceuticals, Cosmetics, Perfumeries, Chemicals

Key Client Segments:

1. Transformer Oil - Government & Semi-Government Electricity Boards, Transformer Manufacturers, Cable & Meter Industries, Repair Companies, NTPC, Power Grid, Railways, Ordnance Factories, Electrification Projects.

2. Liquid Paraffins - FMCG, Cosmetics, Perfumeries, Pharmaceuticals, Food Processing, Tobacco/Supari industries.

3. White Oils - Lubricant, Rubber, Textile, Polymer, Automotive, and Lamp Oil industries.

Performance & Role Expectations:

- Achieve monthly sales targets of 700-1,000 KL of products.

- Manage business operations independently within assigned territory.

- Travel 18-21 days per month across assigned states/regions.

- Drive new business development, revive inactive accounts, and expand distributor/OEM network.

- Convert competitor distributors into channel partners to increase market reach.

Key Responsibilities:

1. Sales Leadership & Planning

- Develop and execute sales strategies for key sectors.

- Achieve monthly and annual volume targets.

- Expand product penetration and capture medium/large industry players.

2. Team Management

- Manage and mentor regional sales teams.

- Track individual/team KPIs, provide feedback, and ensure goal alignment.

- Facilitate product training and market exposure for team members.

3. Client & Market Engagement

- Maintain strong relationships with institutional clients and key accounts.

- Lead negotiations, long-term contracts, and service-level agreements.

- Represent the company in client meetings, industry forums, and industrial sites.

4. Cross-Functional Coordination

- Work with Logistics for dispatch & tanker movement.

- Coordinate with Accounts for billing, credit terms, and payment recovery.

- Liaise with Technical & Pricing teams for application support and approvals.

5. Reporting & Strategy

- Submit sales MIS, forecasts, competitor tracking, and business improvement plans.

- Analyze market trends and pricing strategies.

- Support top management in budgeting and zone-level decision-making.

Key Skills:

- Proven track record in industrial/B2B sales leadership.

- Strong understanding of bulk sales (tankers/barrels), pricing, and credit management.

- Excellent client relationship and negotiation skills.

- Commercial and technical knowledge of industrial oils/lubricants.

- Proficiency in MS Office; knowledge of ERP/SAP preferred.