Sales Director

Company & Products:- The company operates in the B2B industrial oils and specialty chemicals sector, focusing on specialty oils widely used across industries. Key product lines include:- Transformer Oils - for electricity boards, power plants, transformer manufacturers, cable & meter industries, and government electrification projects.- Liquid Paraffins (Light & Heavy) - for FMCG, cosmetics, perfumeries, pharmaceuticals, food processing, and tobacco/supari industries.- White Oils - used in lubricants, rubber, textiles, polymers, automotive, lamp oil, and packaging industries.- These products are commodity-based but critical inputs in industrial processes, requiring strong B2B engagement, technical knowledge, and high-volume sales 12-17 years of relevant experience in B2B industrial product sales. - Minimum 3-4 years of team leadership experience. - Exposure to zonal or national-level sales operations is preferred. Qualification / Industry Background:- Experience in one or more of the following sectors is required: - B2B Industrial Oils & Lubricants - Power Transmission & Distribution - Polymer Manufacturing - FMCG - Pharmaceuticals - Industrial Process Applications Role Requirement:- This is a hands-on, field-oriented sales & marketing role requiring proven B2B sales experience in specialty oils such as transformer oils, insulating oils, liquid paraffins, and white oils. These products are commodity-based and widely used across: - Polymer/Rubber Processing - Textile/Woven Industry - Agriculture/Insecticides - Lamp Oils & Automotive Lubricants - Food Packaging & Processing - Pharmaceuticals, Cosmetics, Perfumeries, Chemicals Key Client Segments:1. Transformer Oil - Government & Semi-Government Electricity Boards, Transformer Manufacturers, Cable & Meter Industries, Repair Companies, NTPC, Power Grid, Railways, Ordnance Factories, Electrification Projects. 2. Liquid Paraffins - FMCG, Cosmetics, Perfumeries, Pharmaceuticals, Food Processing, Tobacco/Supari industries. 3. White Oils - Lubricant, Rubber, Textile, Polymer, Automotive, and Lamp Oil industries. Performance & Role Expectations:- Achieve monthly sales targets of 700-1,000 KL of products. - Manage business operations independently within assigned territory. - Travel 18-21 days per month across assigned states/regions. - Drive new business development, revive inactive accounts, and expand distributor/OEM network. - Convert competitor distributors into channel partners to increase market reach. Key Responsibilities:1. Sales Leadership & Planning - Develop and execute sales strategies for key sectors. - Achieve monthly and annual volume targets. - Expand product penetration and capture medium/large industry players. 2. Team Management - Manage and mentor regional sales teams. - Track individual/team KPIs, provide feedback, and ensure goal alignment. - Facilitate product training and market exposure for team members. 3. Client & Market Engagement - Maintain strong relationships with institutional clients and key accounts. - Lead negotiations, long-term contracts, and service-level agreements. - Represent the company in client meetings, industry forums, and industrial sites. 4. Cross-Functional Coordination - Work with Logistics for dispatch & tanker movement. - Coordinate with Accounts for billing, credit terms, and payment recovery. - Liaise with Technical & Pricing teams for application support and approvals. 5. Reporting & Strategy - Submit sales MIS, forecasts, competitor tracking, and business improvement plans. - Analyze market trends and pricing strategies. - Support top management in budgeting and zone-level decision-making. Key Skills:- Proven track record in industrial/B2B sales leadership. - Strong understanding of bulk sales (tankers/barrels), pricing, and credit management. - Excellent client relationship and negotiation skills. - Commercial and technical knowledge of industrial oils/lubricants. - Proficiency in MS Office; knowledge of ERP/SAP preferred. (ref:iimjobs.com)