Social Media Copywriter

2 weeks ago

Bengaluru, Karnataka, India Navi Full time
Social Media CopywriterAbout Navi : Navi is one of the fastest growing financial services companies in India providing Personal & Home Loans, Insurance and Mutual Funds with a digital first approach. At Navi, our mission is to build financial services that are simple, accessible and affordable.Founders: Sachin Bansal & Ankit AgarwalKnow what makes you a "Navi_ite" :1.Perseverance, Passion and Commitment
• Passionate about Navi's mission and vision
• Demonstrates dedication, perseverance and high ownership
• Goes above and beyond by taking on additional responsibilities2.Obsession with high quality results
• Consistently creates value for the customers and stakeholders through high quality outcomes
• Ensuring excellence in all aspects of work
• Efficiently manages time, prioritizes tasks, and achieves higher standards3.Resilience and Adaptability
• Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility.Key Responsibilities :● Interpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice.● Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes.● Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resources.● Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values.● Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements.● Consistency Advocate: Uphold a consistent experience across all published content. Maintain uniformity not only in tone of voice but also from a visual standpoint.● Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations.● Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverables of content and creatives. Effective collaboration will ensure the alignment of our vision and objectives.Requirements :● 5–7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background.● Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn.● Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth.● Up-to-date with social media trends, pop culture, and moment marketing, with the ability to evaluate and expand platform strategies as needed.● Experience collaborating on multi-channel campaigns with cross-functional teams.● Understanding of visuals to effectively complement copy.● Strong interpersonal, management, and stakeholder-handling skills, with a strong bias for action.Qualification :● Experience in creating financial content is a plus but not mandatory.● Graduate or postgraduate in any discipline.● Comfortable being the face and presenter in videos, with the ability to communicate complex ideas effectively and engagingly.

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