Social Media Copywriter
2 weeks ago
Job Title: Social Media Copywriter (1-3 Years Experience)
Location: Bangalore, Karnataka, India
About BrandStory:
BrandStory is a leading digital transformation and marketing agency based in Bangalore. We specialize in branding, UI/UX design, and performance marketing to help brands grow their online presence. With over a decade of experience and 600+ successful client partnerships, we craft compelling content that engages audiences and drives conversions.
Role Overview:
We are looking for a creative and strategic Social Media Copywriter with 1-3 years of experience to join our social media team. The ideal candidate should have a strong background in writing engaging social media content, ad copies, captions, and campaign messaging across platforms like Instagram, Facebook, , Twitter, and more. You will play a key role in crafting compelling brand stories that capture attention and drive engagement.
Key Responsibilities:
- Social Media Content Writing: Create engaging captions, posts, stories, reel scripts, and ad copies tailored for different social media platforms.
- Brand Storytelling: Develop a unique and consistent brand voice that resonates with target audiences.
- Content Strategy & Ideation: Collaborate with the social media team, designers, and strategists to develop creative content strategies for brands.
- Ad Copywriting: Write high-converting Facebook, Instagram, , and Twitter ad copies optimized for clicks, engagement, and conversions.
- Trend & Hashtag Research: Stay updated with social media trends, viral content, hashtags, and platform updates to keep content fresh and engaging.
- A/B Testing & Performance Optimization: Test different copies, analyze engagement metrics, and refine content for better performance.
- Influencer & Community Engagement: Assist in writing influencer outreach messages, community replies, and user-generated content (UGC) copy.
- Campaign Messaging: Support brand campaigns, contests, and social media activations with compelling copy.
Requirements:
- 1-3 years of experience in social media copywriting, content marketing, or digital advertising (agency experience preferred).
- Strong understanding of social media trends, audience engagement, and platform-specific content formats.
- Experience writing for B2B & B2C brands across various industries.
- Excellent creative writing, storytelling, and editing skills.
- Ability to write short, punchy, and engaging copy that aligns with social media best practices.
- Familiarity with Facebook Business Manager, Instagram Insights, Campaign Manager, and social media scheduling tools (preferred).
- Experience with meme marketing, viral content creation, and interactive social media formats is a plus.
- Strong research skills and the ability to adapt to different brand voices.
What We Offer:
- Opportunity to work with a leading digital agency and create content for top brands.
- A collaborative and creative work environment with a team of marketers, designers, and strategists.
- Competitive salary and performance-based incentives.
- Exposure to cutting-edge social media trends and content marketing strategies.
- Learning & growth opportunities with access to creative tools, workshops, and training.
If you're passionate about social media content, digital storytelling, and brand engagement, we'd love to hear from you
Apply Now
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