Social Media Specialist
2 weeks ago
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
- Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
- Collaborate with sales and marketing teams to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of company's social content
- Monitor SEO and customer engagement and suggest content optimization
- Moderate user-generated content in line with the moderation policy
- Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
- Create editorial calendars and syndication schedules
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Work with copywriters and designers to ensure content is informative and appealing
- Bolster your network by interacting with industry professionals and influencers via social media
RequirementsQualifications and Functional Requirements
- Bachelors of Commerce/Arts/Science or related field is a must
- Work experience as an Social Media Specialist
- Knowledge in various Social Media Platforms, campaigns and advertising
- Experience in creative content development and audience development & management
- Excellent fluency in English and written communication
- Organization and time management skills
- Ability to handle sensitive, confidential information
Additional Information
Work Location: Bangalore, Karnataka
Shift Timings: 12:00 PM to 09:00 PM, Indian Standard Time
Designation: Social Media Specialist
Compensation: Based on experience
Placement: Permanent with 3 months of probationary period
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