Social Media Specialist

2 weeks ago


Bengaluru, Karnataka, India Baghiraa Inc Full time
Roles and Responsibilities
  • Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
  • Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
  • Collaborate with sales and marketing teams to develop social media campaigns
  • Stay up to date with the latest social media best practices and technologies
  • Set up and optimize company pages within each platform to increase the visibility of company's social content
  • Monitor SEO and customer engagement and suggest content optimization
  • Moderate user-generated content in line with the moderation policy
  • Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
  • Create editorial calendars and syndication schedules
  • Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
  • Work with copywriters and designers to ensure content is informative and appealing
  • Bolster your network by interacting with industry professionals and influencers via social media


RequirementsQualifications and Functional Requirements
  • Bachelors of Commerce/Arts/Science or related field is a must
  • Work experience as an Social Media Specialist
  • Knowledge in various Social Media Platforms, campaigns and advertising
  • Experience in creative content development and audience development & management
  • Excellent fluency in English and written communication
  • Organization and time management skills
  • Ability to handle sensitive, confidential information

Additional Information

Work Location: Bangalore, Karnataka 
Shift Timings: 12:00 PM to 09:00 PM, Indian Standard Time 
Designation: Social Media Specialist
Compensation: Based on experience
Placement: Permanent with 3 months of probationary period




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