Specialist - Social Media Marketing

3 weeks ago

Bengaluru, Karnataka, India Agilitas Full time

Specialist - Social Media Marketing

Who We Are:

Agilitas is a sports company that aims to invest in transforming the category and experience. And we do this by committing to a comprehensive approach. We're building robust manufacturing technologies, further fueled by strong R&D centers and product design labs. We're investing in brands that truly engage with consumers in order to build better. From research to manufacturing to retail, it's all connected.

It's a relay. It's teamwork. And the goal is to constantly strive for innovation while never straying from our focus on quality. Poised to take on the globe, we're here to make an impact. We're here to change the way you move.

About This Team:

- The Social Media & Community Marketing team at Agilitas is dedicated to building meaningful connections with our audience.

- We focus on creating engaging, authentic content and fostering a vibrant community that resonates with our brand's mission.

- Our team collaborates closely with marketing, design, and product teams to ensure our voice and messaging remain consistent and impactful across all social platforms and community initiatives.

A Day In The Life:

- As a Social Media & Community Marketing lead at Agilitas, you will be responsible for crafting and executing strategies that elevate our presence on social media platforms and foster a strong community of brand advocates.

- You'll engage with our audience, create shareable content, and collaborate with influencers to expand our reach.

- Your role will also involve monitoring trends, analyzing performance metrics, and adapting strategies to ensure Agilitas remains at the forefront of the social and community space.

Key Responsibilities:

- Develop and execute social media strategies that align with overall brand objectives and drive engagement.

- Manage and grow social media platforms, including content creation, scheduling, and community management.

- Collaborate with cross-functional teams to ensure consistent messaging and brand voice across all platforms.

- Foster and manage a vibrant online community, engaging with followers, responding to inquiries, and moderating discussions.

- Partner with influencers and brand advocates to amplify our reach and impact.

- Monitor social media trends, competitor activities, and platform changes to inform and adjust strategies.

- Analyze and report on social media performance, using data to optimize content and campaigns.

- Plan and execute community-focused events or initiatives, both online and offline, to build brand loyalty.

Qualifications:

- 7+ years of experience in social media and/or community management, preferably in the sportswear or lifestyle industry.

- Strong understanding of social media platforms, trends, and best practices.

- Experience in content creation, including graphic design and copywriting.

- Proven ability to build and engage with online communities.

- Excellent communication and interpersonal skills.

- Ability to think creatively and strategically in a fast-paced environment.

- Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms.

- Strong project management skills with the ability to manage multiple campaigns simultaneously.

Must-Haves:

- Passion for social media and community-building.

- A creative mindset with a strong sense of visual aesthetics.

- Strong analytical skills to measure the effectiveness of campaigns and make data-driven decisions.

- Ability to work independently and as part of a team, managing projects from start to finish.

- A proactive, can-do attitude with a focus on continuous improvement.

(ref:iimjobs.com)

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