Manager - Social Media
3 weeks ago
Responsibilities:
- Generate leads through social media and pass them onto the sales team for conversion.
- Assist the digital marketing team in running paid ad campaigns.
- Monitoring & enhancing social media engagement metrics.
- Assist the management team in the development of the overall digital marketing & social media marketing strategy.
- Manage the company's social media presence and social handles on a day to day basis (Linkedin, Instagram, Facebook, Pinterest).
- Create and post relevant and engaging content for publishing onto various online platforms.
- Design social media marketing campaigns in collaboration with sales team for increasing revenue.
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
- Build brand partnerships & engage and on-board influencers over social media.
- Provide monthly reports to management team on social media performance (effort & engagement metrics) & optimize performance over time.
- Increase the number of followers and brand engagement by interacting with clients & guests in real time at any of our venues.
Requirements:
- Proven experience of at least 3 years in social media or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM is a bonus.
- Basic knowledge of web analytics tools (Google Analytics).
- Skills and experience in creative content writing/copywriting.
- Excellent communication and interpersonal skills.
- Master's in marketing or relevant field.
- The position is an onsite position in Yelhanka, North Bangalore that requires physical presence 5 days a week from 10am 7pm.
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