Social Media Manager

1 week ago

Bengaluru, Karnataka, India Zolo Full time

Job Title: Social Media Manager

Location: Yelahanka

Working Days : 6

Experience Required : Minimum 2 years

Key Responsibilities:

  • Process Compliance: Ensure compliance with established processes and procedures related to social media management, content creation, and event promotions.
  • Social Media Promotion: Develop and execute social media strategies to promote our brand, engage our audience, and increase our following on various social media platforms.
  • Content Creation: Create high-quality, engaging content for social media posts, including images, videos, and written copy, that aligns with our brand identity and resonates with our target audience.
  • Event Promotions: Promote upcoming events, product launches, and special promotions on social media platforms to generate excitement and increase attendance.
  • Influencer Collaborations: Identify and collaborate with influencers and brand ambassadors to expand our reach, increase brand awareness, and drive engagement on social media.
  • Performance Analysis: Analyze the impact of social media posts, evaluate the success of promotions, and compare planned versus actual costs to optimize future campaigns and initiatives.

Key Performance Indicators :

  • Growth in Number of Followers: Increase the number of followers across all social media platforms to expand our audience and reach new potential customers.
  • Increase Content Reach: Improve the reach and engagement of our social media content by implementing effective promotion strategies and optimizing content for maximum visibility.
  • ​Posting Frequency Adherence: Adhere to posting frequency guidelines to maintain a consistent presence on social media platforms and keep our audience engaged.
  • ​Increase Collaborations and Partnerships: Identify and secure new collaborations and partnerships with influencers, brands, and organizations to enhance our brand visibility and reach.

Qualifications :

● Bachelor's degree in Marketing, Communications, or a related field.

Skills:

● Proven experience in social media management, content creation, and digital

marketing.

● Strong understanding of social media platforms, trends, and best practices.

● Excellent written and verbal communication skills, with a keen eye for detail.

● Creative thinking and the ability to generate innovative ideas for content and

promotions.

● Strong analytical skills and the ability to interpret data to inform decision-making.

● Ability to work independently and as part of a team, with strong organizational

and time management skills.

● Proficiency in social media management tools and analytics platforms.

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