Conversion Rate Optimisation Specialist

2 days ago

New Delhi, India Comfort Click Full time

We are looking for a data-driven Conversion Rate Optimization (CRO) Specialist with a strong background in Direct-to-Consumer (D2C) brands. The ideal candidate will be responsible for analyzing customer behavior, identifying conversion bottlenecks, running A/B tests, and implementing optimization strategies to improve user experience and maximize revenue across our digital properties.Key Responsibilities- Own and drive the conversion optimization strategy across multiple D2C websites and funnels. - Conduct in-depth funnel analysis using tools such as GA4, Microsoft Clarity, VWO, Crazy Egg, and HubSpot. - Identify friction points and drop-offs through heatmaps, session recordings, and user journey analysis. - Develop and execute A/B and multivariate tests to improve website performance, user experience, and conversion rates. - Collaborate closely with the UI/UX, Design, Development, and Marketing teams to implement test variations and optimization ideas. - Monitor and report on the performance of experiments and share actionable insights with stakeholders. - Leverage analytics to understand customer behavior, landing page effectiveness, and campaign ROI. - Optimize lead generation funnels, checkout flows, and post-purchase experiences to enhance customer lifetime value. - Stay up to date with CRO trends, best practices, and emerging tools in the D2C landscape.Qualification- 3–6 years of experience in Conversion Rate Optimization (CRO), ideally within a D2C or e commerce environment. - Proven expertise with VWO, Crazy Egg, HubSpot, Microsoft Clarity, and GA4. - Strong analytical mindset with hands-on experience in data interpretation, funnel analytics, and A/B testing frameworks. - Understanding of UX/UI principles, customer psychology, and digital behavior patterns. - Experience collaborating with marketing, design, and development teams to implement insights. - Proficiency in Excel/Google Sheets, Google Tag Manager, and dashboard tools is a plus. - Excellent communication and presentation skills.About UsJoin Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally.In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India’s most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth — combining our strong e commerce expertise with the stability and scale of a global healthcare leader.Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group.Be part of Comfort Click’s exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.

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