E-Commerce Marketing Specialist

2 weeks ago

New Delhi, India TVARRA Full time

Job Title: E-commerce Marketing Specialist (Amazon Advertising & Marketplace Optimisation)Job OverviewWe are seeking an E-commerce Marketing Specialist with hands-on expertise in Amazon Advertising and Marketplace Optimisation to join our team. The role involves managing and optimising advertising strategies across Amazon and other marketplaces to drive growth, improve ACOS, and enhance brand visibility.The ideal candidate will be data-driven, detail-oriented, and passionate about digital marketing, campaign performance, and marketplace strategy.Qualifications and Skills- Proficiency in Amazon Advertising - strong understanding of campaign setup, management, and optimisation. - Experience using Amazon Seller Central to manage inventory, sales, and advertising activities. - Strong ability in ACOS analysis - evaluate ad costs, optimise spends, and improve ROI. - Hands-on experience in PPC Campaign Management - strategise, execute, and optimise campaigns to meet performance goals. - Knowledge of Sponsored Products, Brands, and Display Ads to improve product visibility and positioning. - Proficient in Keyword Research to identify and leverage high-performing keywords for campaign success. - Expertise in Campaign Optimisation - enhance efficiency and impact of advertising efforts for better results. - Strong analytical skills to interpret data and generate actionable insights. - Ability to collaborate cross-functionally with product, marketing, and sales teams. - Excellent communication, organisational, and reporting skills.Roles and Responsibilities- Design, implement, and manage Amazon advertising campaigns to meet business goals and improve ACOS. - Monitor and analyse ad performance data, providing insights and recommendations for continuous improvement. - Collaborate with product and marketing teams to optimise product listings and align with advertising objectives. - Conduct in-depth keyword research and apply findings across campaigns for optimal targeting. - Monitor competitor activities and industry trends, adjusting strategies proactively. - Regularly report on campaign performance with actionable insights for stakeholders. - Manage budget allocations to ensure maximum efficiency and ROI. - Provide training and support to junior team members on Amazon advertising best practices and platform updates.Experience Required1-3 years of relevant experience in E-commerce Marketing / Amazon Advertising / Marketplace Management.Key Performance Indicators (KPIs):- ACOS improvement and ROAS growth. - Increase in organic and paid sales contribution. - Improved product visibility and keyword rankings. - Higher conversion rates through optimised listings. - Efficient campaign spends and budget utilisation.

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