E Commerce Specialist

2 weeks ago

Gurugram New Delhi Noida, India Digidarts Marketing Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Job Description

Position Summary:

We are seeking a mid-senior level Ecommerce Specialist, who is proficient in marketplace & quick commerce ecosystems such as Amazon, Flipkart, Myntra, Blinkit, Zepto, Swiggy, and more. The ideal candidate will be responsible for end-to-end strategy, media planning, campaign management, and data-driven optimizations across multiple platforms.

This role is perfect for someone with strong analytical capabilities, a data-first mindset, and hands-on expertise in scaling ecommerce performance through paid advertising and marketplace operations.

Key Responsibilities:

Marketplace & Quick Commerce Campaign Management:

  • Plan, execute, and optimize paid advertising campaigns on Amazon Ads (SP, SB, SD), Flipkart PLA/PCA, Blinkit, Zepto, and other quick commerce platforms.
  • Manage day-to-day operations of marketplace ads, focusing on KPIs like ACOS, ROAS, CTR, conversion rate, and other relevant metrics.
  • Strategize and execute visibility plans for new product launches combining paid & organic approaches.
  • Perform keyword research, optimize product listings, and adjust targeting strategies to improve campaign performance.

Budgeting & Media Planning:

  • Allocate and manage monthly advertising budgets across different marketplaces and channels.
  • Monitor daily spend, pacing, and campaign effectiveness to meet profitability goals.
  • Execute promotional strategies during sales events such as BBD, Prime Day, Flipkart Big Billion Days, Pink Friday, etc.

Data Analysis & Reporting:

  • Analyze marketplace traffic, sales trends, customer behavior, and retention metrics using tools like Amazon Brand Analytics and Seller Central reports.
  • Prepare and present performance reports with actionable insights to internal teams and stakeholders.
  • Maintain and develop dashboards to track campaign effectiveness, competitor benchmarking, and ROI.

Required Skills & Experience:

  • 2 to 5 years of experience managing ecommerce and quick commerce platforms (Amazon, Flipkart, Blinkit, Zepto, Swiggy).
  • Proven expertise in planning and executing marketplace ad campaigns.
  • Strong analytical skills with advanced proficiency in Excel, Google Sheets, and data analysis tools.
  • Experience managing large datasets and transforming data into actionable strategies.
  • Self-motivated with strong problem-solving abilities and attention to detail.
  • Good understanding of marketplace policies, product listing best practices, and compliance requirements.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Attributes:

  • Data-first mindset with a passion for optimizing paid media performance.
  • Comfortable presenting performance insights and recommendations to cross-functional teams.
  • Prior experience working in a digital marketing agency or ecommerce-focused organization.

Join us and write the future of Digital Marketing.

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