RentenPe - Head - Branding & Marketing - IIM/ISB/MDI/FMS

RentenPe - A Paradigm Shift in the Residential Rental EcosystemAt RentenPe, we recognise that rent is a significant portion of a family's income and deserves to be acknowledged. Our mission is to unlock the power of rent by introducing India's first Rent Credit Score - a revolutionary concept designed to support long-term financial goals and pave the path to home ownership. We envision a rental ecosystem where timely rent payments truly matter. Both tenants and landlords can engage in transactions with trust and transparency. By leveraging cutting-edge technology and innovative solutions, we are committed to redefining the path to owning a home through the power of rent.Designation: Head of Branding & MarketingWorking: Work from the OfficeEmployment: Full TimeLocation: Mumbai, MaharashtraJob Description & Position Overview:We're looking for a Head of Branding & Marketing to lead RentenPe's marketing vision and brand strategy. This role will define how RentenPe is perceived - across customers, partners, and the broader market. You'll be responsible for building a distinct brand identity, driving user acquisition, and scaling marketing efforts that fuel business growth.Key Strategy & Positioning: - Define and evolve RentenPe's brand identity, tone, and visual presence across all channels.- Craft a powerful narrative that builds trust and emotional connection with users.- Ensure brand consistency across digital, offline, and internal communications.- Develop brand playbook outlining do's and don'ts for external/internal communicationMarketing Leadership & Execution:- Design and lead 360- marketing strategies - digital, content, social, performance, influencer, and PR.- Own campaign calendars, product launches, and brand moments that drive awareness and growth.- Collaborate closely with product, design, and business teams to keep marketing aligned with company goals.- Evaluate third party agencies / consultants to supplement RentenPe's growth efforts.Growth & Performance Marketing- Oversee performance channels, optimize CAC and ROI, and drive measurable user acquisition.- Leverage analytics, user insights, and experiments to continuously improve impact.- Directly oversee all online & offline marketing efforts.Content, Communication & PR:- Build a storytelling engine through compelling content, videos, and campaigns.- Lead PR and influencer marketing to position RentenPe as a leading voice in fintech.- Manage thought leadership for the founder and brand across events and media.Team & Leadership- Hire, mentor, and grow a world-class marketing team.- Foster a culture of creativity, accountability, and experimentation.Strategic Partnerships & Collaborations- Identify and drive co-branding, influencer, and ecosystem partnerships to amplify brand reach.Key Metrics / Success Indicators:- Growth in brand awareness, recall, and preference.- Improved marketing ROI and optimised Customer Acquisition Cost (CAC).- Higher engagement, retention, and community participation.- Increase in organic visibility, earned media, and PR coverage.- Strong team performance and cross-functional collaboration.- Direct impact on revenue, growth, and market expansion through brand-driven initiatives.Skills Required:- 8-10 years of experience in marketing, branding, or growth roles, preferably in fintech or consumer startups.- Full time MBA or equivalent advanced degree from a Tier 1 College preferred.- Proven experience in building and scaling brands from early to growth stage.- Deep understanding of digital marketing, social media, and performance metrics.- Strong creative, executional and analytical mindset - able to blend storytelling with strategy.- Excellent leadership, communication, and stakeholder management skills.Why Join Us:- Be the voice and vision behind a fintech brand that's changing how people manage money.- Work directly with the Founder on brand-defining initiatives.- Creative freedom, startup energy, and real ownership from day one.- Build something meaningful - not just market it.If you believe great brands aren't just built - they're lived, felt, and remembered - we'd love to meet you and look forward to your journey with the RENTENPE Rocketship (ref:iimjobs.com)