Marketo Administrator

About Company :

Our client is a global technology consulting and digital solutions company that enables enterprises to reimagine business models and accelerate innovation through digital technologies.

Powered by more than 84,000 entrepreneurial professionals across more than 30 countries, it caters to over 700 clients with its extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes.

Job Title : Marketo Admin.

Location : Hyderabad (Rai Durg).

Experience : 7 to 12 Years.

Employment Type : Contract to Hire.

Work Mode : Hybrid.

Notice Period : Immediate Joiners Only.

Job Description :

- Configuration on technical needs of Marketo tool and third party integrations.

- Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing.

- Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements.

- Building email and landing page templates in content builder and Velocity Scripting.

- Working closely with the strategy team to understand requirements and technical specifications for fast delivery.

- Building and testing user journeys.

- Creating in depth test plans to make sure all possible scenarios are tested properly before deployment.

- Understanding the end to end experience of emails and forms landing pages from creation to deployment and reporting.

- Being the liaison in troubleshooting a myriad of data or technical challenges.

- Working with vendor development teams and the business to find resolutions.

- Lead Coordinate with QA UAT and Go Live Activities.

What Were Looking For :

- The ideal candidate will have experience on the development side of Marketo technical work required in the Marketo Database Marketing Activities Design Studio activities and other API integrations.

- Candidate must have hands on experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem.

- Ability to pick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team.

- Understanding of Software Development Lifecycle SDLC.

- Strong SQL Skills.

- Willing to work in Eastern Standard Time zone Nightshift.

Basic Qualifications :

- Minimum 3-5 years of experience with hands on development in marketing automation tools like Marketo and Salesforce.

- Marketo technical certification or equal level of expertise.

- Assist in managing project exports detailed data analysis and integration API calls.

- Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimized integration performance.

- Identify how new features and functionality within Marketo can be leveraged internally and by clients to continuously enhance campaign performance and automated integration processes.

- Work with IT and other teams on how to best configure Marketo with SFDC as well as other third party integrations.

- Ability to articulate demand generation nurturing and scoring principles to all levels of expertise and integrate this data seamlessly in Marketing Technology ecosystem.

- Ability to create execute and troubleshoot complex programs and integrations.

- Able to work on Excel HTML Marketo API CSS and JavaScript.

- Detail oriented self-starter who can multitask well in a fast paced growth driven environment.

- Experience with results oriented marketing technology with proven history in optimizing results.

- Ability to continuously learn and develop new skills to maintain technical currency.

- Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships.

- Excellent verbal and written communication skills.

- Demonstrated listening analytical organizational and time management skills.

- Demonstrated ability to work independently and cross functionally including in high pressure situations.

- Recommends development and configuration strategies received minimal guidance.

- Uses subject matter expertise to advise others.

Preferred Qualifications :

- Good hands on experience using Marketo Engage marketing automation software building integrations Webhooks Database management Landing pages munchkin tracking etc.

- Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations.

- Familiarity with Safe Agile Framework preferred.

- Exposure to Salesforce and other lead generation marketing automation and CRM software and systems and development.