Marketing Strategist I

1 day ago

Hyderabad Bengaluru, India F5 Networks, Inc Full time

Job Description

- Collaborate closely with field marketing managers to understand campaign requirements and objectives
- Design, test, deploy and report on campaigns in Marketo. Includes creation of campaign names, attributes, and hierarchy structure following our standard practices to ensure consistent reporting; building emails using standard templates; working with the web team to create landing pages and forms.
- Build campaign lists using data in Marketo and Salesforce.com. Ensure lists are targeted and adhere to the companys privacy policies.
- Maintain a campaign calendar to track both production schedule & workload, as well as govern email communication frequency according to our policies.
- Ensure processes and best practices are in place to maintain the integrity of the Marketo data.
- Monitor email campaigns and perform data analysis on email/campaign results. Provide recommendations to field marketing teams to optimize and improve future campaigns.
- Monitor database health and continually seek to improve database health and hygiene
- Communicate effectively and manage your projects, timelines, processes and results at all times.

Requirements:

- 5-8 years hands-on experience using a marketing automation platform Marketo or Eloqua strongly preferred
- HTML skills and working knowledge of the Adobe marketing stack a plus.
- Passion for continuous improvement and learning; you must want to track and measure the impact marketing has on the business
- Ability to prioritize and meet deadlines in a fast-paced and dynamic work environment
- Highly effective communicator both verbal and written
- Strong administration and organisational skills

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