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bealls - Retention Manager
4 months ago
What would you do?
- Manage the roadmap for retention focused features, such as push notification from planning to complete execution.
- Develop comprehensive retention strategies focused on engaging and retaining D2C customers, utilizing various channels and touchpoints.
- Segment the customer base and personalize retention initiatives based on behavioral patterns, preferences, and lifecycle stages.
- Loyalty Program Management: Plan, implement, and optimize customer loyalty programs aimed at incentivizing repeat purchases and enhancing customer loyalty.
- Analyze program performance, assess ROI, and make data-driven adjustments to improve program effectiveness.
- Whatsapp and CRM Campaigns: Create and execute targeted email campaigns, newsletters, and CRM initiatives to nurture customer relationships and drive engagement.
- Develop personalized content and messaging strategies to increase customer re-engagement and retention.
- Customer Insights and Analysis: Utilize data analytics and customer insights to understand behavior, identify retention opportunities, and predict churn risk factors.
- Conduct A/B testing, analyze campaign results, and derive actionable insights for continuous improvement.
- Cross-functional Collaboration: Collaborate with marketing, product, and customer service teams to align retention strategies with overall business objectives and product enhancements.
- Communicate customer insights and trends to relevant stakeholders for informed decision-making.
- Referral and Advocacy Programs: Develop and manage referral programs, encouraging satisfied customers to advocate for the brand and drive new customer acquisition.
- Monitor referral program performance and optimize for maximum impact on customer retention and acquisition.
You should apply if you have :
- Bachelor's/Master's degree in Engineering, Master's degree is preferred.
- Proven experience in a senior-level retention marketing role, with a successful track record of developing and implementing impactful strategies.
- Proficiency in CRM tools, email Whatsapp, SMS marketing platforms, and analytics tools such as CleverTap, GupShup etc.
- Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
- Creative thinking and strategic mindset with a customer-centric approach.
- Excellent communication, project management, and team collaboration skills
