Innovaccer - Lead - Digital Marketing

The Role: We are seeking a dynamic and results-driven LeadDigital Marketing in our digital marketing team to spearhead our digital strategy and lead a team of marketing professionals. This role requires a blend of strategic thinking, hands-on execution, and leadership skills to drive Innovaccer's brand presence, lead generation, and digital growth initiatives globally. A Day in the Life:- Lead and manage the digital marketing for multiple categories, ensuring alignment with organizational goals.- Develop and execute end-to-end digital marketing strategies across multiple channels (SEO, SEM, email, social media, paid media, display, retargeting).- Own and optimize digital lead generation campaigns to drive pipeline growth and revenue impact.- Collaborate with the content, design, and product marketing teams to deliver integrated marketing campaigns.- Drive SEO/SEM strategy to improve search visibility and organic traffic.- Manage digital advertising budgets, ensuring ROI optimization across paid campaigns.- Leverage analytics tools (Google Analytics, HubSpot/Marketo, LinkedIn Campaign Manager, etc.) to track KPIs and report performance to leadership.- Stay ahead of digital trends, martech innovations, and best practices to continuously evolve Innovaccer's digital presence.- Mentor and upskill team members to foster professional growth and collaboration. Requirements:- Bachelor's or Master's degree in Marketing, Business, Communications, or related fields.- 5-7 years of experience in digital marketing.- Proven expertise in B2B SaaS or healthcare technology marketing preferred.- Strong understanding of performance marketing, inbound strategies, SEO, SEM, social media, ABM, and marketing automation platforms.- Experience with tools like Google Analytics, Google Ads, HubSpot/Marketo, Salesforce, LinkedIn Ads, and SEO platforms (Ahrefs, SEMrush, etc.- Exceptional analytical, leadership, and project management skills.- Ability to thrive in a fast-paced, high-growth environment with a strong focus on results. Benefits: We offer competitive benefits to set you up for success in and outside of work. Here's What We Offer: Generous Leaves: Enjoy generous leave benefits of up to 40 days. Parental Leave: Leverage one of industry's best parental leave policies to spend time with your new addition. Sabbatical: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered. Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most. Care Program: Whether it's a celebration or a time of need, we've got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need. Financial Assistance: Life happens, and when it does, we're here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most. Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered. Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details. About Innovaccer: Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. (ref:iimjobs.com)