Lead-Digital Marketing

1 day ago

Noida, Uttar Pradesh, India Innovaccer Full time ₹ 15,00,000 - ₹ 25,00,000 per year

The Role

We are seeking a dynamic and results-driven Lead- Digital Marketing in our digital marketing team to spearhead our digital strategy and lead a team of marketing professionals. This role requires a blend of strategic thinking, hands-on execution, and leadership skills to drive Innovaccers brand presence, lead generation, and digital growth initiatives globally.

A Day in the Life

  • Lead and manage the digital marketing for multiple categories, ensuring alignment with organizational goals.
  • Develop and execute end-to-end digital marketing strategies across multiple channels (SEO, SEM, email, social media, paid media, display, retargeting).
  • Own and optimize digital lead generation campaigns to drive pipeline growth and revenue impact.
  • Collaborate with the content, design, and product marketing teams to deliver integrated marketing campaigns
  • Drive SEO/SEM strategy to improve search visibility and organic traffic.
  • Manage digital advertising budgets, ensuring ROI optimization across paid campaigns.
  • Leverage analytics tools (Google Analytics, HubSpot/Marketo, LinkedIn Campaign Manager, etc.) to track KPIs and report performance to leadership.
  • Stay ahead of digital trends, martech innovations, and best practices to continuously evolve Innovaccers digital presence.
  • Mentor and upskill team members to foster professional growth and collaboration.

Requirements

  • Bachelors or Masters degree in Marketing, Business, Communications, or related fields.
  • 5-7 years of experience in digital marketing.
  • Proven expertise in B2B SaaS or healthcare technology marketing preferred.
  • Strong understanding of performance marketing, inbound strategies, SEO, SEM, social media, ABM, and marketing automation platforms.
  • Experience with tools like Google Analytics, Google Ads, HubSpot/Marketo, Salesforce, LinkedIn Ads, and SEO platforms (Ahrefs, SEMrush, etc.).
  • Exceptional analytical, leadership, and project management skills.
  • Ability to thrive in a fast-paced, high-growth environment with a strong focus on results

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